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Google has to grow up after YouTube deal

Marketing Week

On the surface, the Google decision to buy YouTube looks just like NewsCorp’s purchase of MySpace and Yahoo!’s mooted interest in buying Facebook – a big company spending heavily to buy it’s way into the latest online craze, and worrying about the profits and costs for another day. But the implications for Google’s Sergey Brin […]

Stand up and be counted

Marketing Week

While creative brilliance is sought after, clients also want advertising agencies to demonstrate robust management and financial processes. It is a requirement many are struggling to fulfil

Wrigley appoints first president from outside family

Marketing Week

The Wrigley Company has appointed its first president and chief executive from outside of the Wrigley family. William D Perez will take over the roles from Bill Wrigley immediately. Wrigley will stay on as chairman of the board and take on the role of executive chairman. He will be responsible for developing long-term strategy and […]

The kids are all right

Marketing Week

Dubbed InBeTweeners, children aged 11 and 12 defy most marketers’ assumptions: they understand advertising messages, but they are scared of the dark and their parents still hold the purse strings

YouTube faces crackdown on video links to violence

Marketing Week

YouTube and other social networking websites could be the subject of a government crackdown following claims online videos are fuelling a spate of violent crimes. Senior ministers are urging MPs to debate the issue when the Violent Crimes Bill is discussed in Parliament next week. Commons leader Jack Straw yesterday admitted he was glad the […]

The fat of the land

Marketing Week

Concerns about our diet and the rising obesity have created a boom for ‘healthy’ brands, but consumers remain split on the ways food producers and government can help us to eat better

Bellwether reports first rise in budgets for 18 months

Marketing Week

Marketers have increased their budgets for the first time in 18 months, according to the Institute of Practitioners in Advertising’s Q3 Bellwether Report, released today.The quarterly survey of marketing spend reveals a modest upward revision to budgets – with online ads and direct marketing having the strongest gains – and marks an end to budget cuts seen in the past five quarters.

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