International bulletin: Airbnb calls for marriage equality, Nivea, YouTube
Leonie RoderickPlus almost half of Americans don’t think brands are honest and Brazil looks to tackle racial inequality when it comes to stock photos.
Plus almost half of Americans don’t think brands are honest and Brazil looks to tackle racial inequality when it comes to stock photos.
FMCG giant plans to cut the number of ads created by 30%, frequency of ads shown in emerging markets by 10% and creative agencies by half as the move to zero-based budgeting revealed areas where marketing can become more efficient.
Embrace the power of digital technology and collaboration to meet the challenges of the ever-changing publishing industry.
Becoming a more diverse business can seem daunting, but brands must accept it will be uncomfortable and not exclude those who think differently.
We caught up with three top marketers from Diageo, IBM and Innocent Drinks at Marketing Week Live to discuss the key emerging trends.
As consumers feel the squeeze post-Brexit retailers are tapping into demand for own label alternatives, focusing not just on value, but on driving brand desirability.
Reducing the current global protest movement to a supermodel handing out cans of Pepsi feels terribly misjudged, according to Marketing Week’s Thomas Hobbs.
Blockchain technology presents vast opportunities for brands, from ad delivery verification to the safe and transparent storage of data, so marketers should get to know the technology now and stay ahead of the competition.
Many gay and bisexual men believe the advertising world does not represent them fairly.
The ambitious campaign features 80 date-stamped TV spots that will run across 10 weeks and showcase the retailer’s range and convenience.
Jeep is introducing augmented reality technology across 800 of its European dealerships as it looks to make the tech a mass marketing selling tool.
The dominance of price promotions in British retail is finally waning, but if you think it’s because marketers have grown a brain and a spine, think again.
Topman’s global digital director, Gareth Rees-John, believes that internal legacies are the biggest barrier to integrating digital and technology within retailers and links to a struggle for corporates to attract digital talent away from startups.
The competition offers free ad space to brands using their advertising to help change consumer attitudes towards disability.
Google says diversity is still a long way from being solved within the business community, partly because it is seen as “a trend” along with other areas such as mindfulness.