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Volkswagen picks Commercial Vehicles chief after reshuffle

Marketing Week

Volkswagen Commercial Vehicles has appointed Nigel Brotherton as head of marketing after a management reshuffle. Brotherton moves from his role as customer relationship strategy manager at Volkswagen Passenger Cars, where he was also head of advertising and communications for six years in the Nineties. He will be replaced by Kevin Watkins, who has been brought […]

Argos appoints former Safeway marketer

Marketing Week

Argos has appointed former Safeway marketing chief Karen Bray as marketing director. Bray begins on July 12 and initially will take on the role for six months. Previous marketing director Paul Geddes was poached by the Royal Bank of Scotland to be marketing strategy managing director for retail banking at the RBS Group (MW January […]

Argos appoints former Safeway marketer

Marketing Week

Argos has appointed former Safeway marketing chief Karen Bray as marketing director. Bray begins on July 12 and initially will take on the role for six months. Previous marketing director Paul Geddes was poached by the Royal Bank of Scotland to be marketing strategy managing director for retail banking at the RBS Group (MW January […]

Volkswagen adopts new strapline

Marketing Week

Volkswagen has said ‘Aus Liebe zum Automobil’ (For the love of cars) will be its new strapline for all its global advertising. The slogan will be kept in German in the UK as Volkswagen wants to emulate the success sister marque Audi has with ‘Vorsprung durch Technik’.

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