Volkswagen Commercial Vehicles has appointed Nigel Brotherton as head of marketing after a management reshuffle. Brotherton moves from his role as customer relationship strategy manager at Volkswagen Passenger Cars, where he was also head of advertising and communications for six years in the Nineties. He will be replaced by Kevin Watkins, who has been brought […]
MasterCard is to launch the first mini-sized credit and debit cards in the UK.
Argos has appointed former Safeway marketing chief Karen Bray as marketing director. Bray begins on July 12 and initially will take on the role for six months. Previous marketing director Paul Geddes was poached by the Royal Bank of Scotland to be marketing strategy managing director for retail banking at the RBS Group (MW January […]
Argos has appointed former Safeway marketing chief Karen Bray as marketing director. Bray begins on July 12 and initially will take on the role for six months. Previous marketing director Paul Geddes was poached by the Royal Bank of Scotland to be marketing strategy managing director for retail banking at the RBS Group (MW January […]
VW’s boss recently blamed his own marketers for the company’s product failures. Others argue that long lead times and lack of input leave car marketers in a no-win position. By John Stones
VW’s boss recently blamed his own marketers for the company’s product failures. Others argue that long lead times and lack of input leave car marketers in a no-win position. By John Stones
MasterCard and NameProtect have formed a partnership aimed at detecting online identity theft and credit card fraud in real time and immediately alerting international law enforcement agencies.
MasterCard and NameProtect have formed a partnership aimed at detecting online identity theft and credit card fraud in real time and immediately alerting international law enforcement agencies.
L’Oréal is being forced to ditch its press and poster ad campaign promoting its cellulite-reduction product PerfectSlim, after the Advertising Standards Authority found its anti-cellulite claims to be false.
L’Oréal is being forced to ditch its press and poster ad campaign promoting its cellulite-reduction product PerfectSlim, after the Advertising Standards Authority found its anti-cellulite claims to be false.
With its German-language slogan, Volkswagen is reinforcing stereotypical views of German efficiency and solid engineering. But this strategy can work against brands too, says John Stones
With its German-language slogan, Volkswagen is reinforcing stereotypical views of German efficiency and solid engineering. But this strategy can work against brands too, says John Stones
Ryanair has reported a dip in full-year profits for the first time, down to e228.5m (&£152m) from a pre-tax profit of e264.6m (&£176m) in 2003.
Nationwide Building Society has signed a four-year sponsorship deal for the title rights to the Mercury music award. The company will use the sponsorship to launch a new Nationwide Mercury Art competition.
Volkswagen has said ‘Aus Liebe zum Automobil’ (For the love of cars) will be its new strapline for all its global advertising. The slogan will be kept in German in the UK as Volkswagen wants to emulate the success sister marque Audi has with ‘Vorsprung durch Technik’.