Argos in ‘reindeer food’ charity promotion
Marketing WeekArgos launches “reindeer food” packages, as part of a scheme to support its partnership with charity Help the Hospices.
Argos launches “reindeer food” packages, as part of a scheme to support its partnership with charity Help the Hospices.
Mobile TV had not been the success some had predicted, but putting more thought into the content could help it take off, says Tom Weiss.
Pizza Hut is to become the first UK brand to launch a channel on social networking site YouTube. The company will use the channel, Top That TV, to promote its new pizza Cheesy Bites. People are encouraged to upload their “cheesiest” videos to the site and the best clip each week will win £100 of […]
On the surface, the Google decision to buy YouTube looks just like NewsCorp’s purchase of MySpace and Yahoo!’s mooted interest in buying Facebook – a big company spending heavily to buy it’s way into the latest online craze, and worrying about the profits and costs for another day. But the implications for Google’s Sergey Brin […]
WPP is striving to keep the Sky account, and no wonder – since its UK arrival in 1989 it has been a force to reckon with, and it looks like it will remain so, says Catherine Turner
While creative brilliance is sought after, clients also want advertising agencies to demonstrate robust management and financial processes. It is a requirement many are struggling to fulfil
As the advertising world adapts to the digital age, confusion still reigns over how best to handle the dilemmas it throws up
The Wrigley Company has appointed its first president and chief executive from outside of the Wrigley family. William D Perez will take over the roles from Bill Wrigley immediately. Wrigley will stay on as chairman of the board and take on the role of executive chairman. He will be responsible for developing long-term strategy and […]
A newly demerged Argos is exercising its freedom by opening a chain of ‘convenience stores’ as it battles to remain the UK’s number one non-food retailer. By Ian McCawley
Dubbed InBeTweeners, children aged 11 and 12 defy most marketers’ assumptions: they understand advertising messages, but they are scared of the dark and their parents still hold the purse strings
As high street sales wilt in the face of the weak demand, deflation and higher costs, will extra space aid recovery?
YouTube and other social networking websites could be the subject of a government crackdown following claims online videos are fuelling a spate of violent crimes. Senior ministers are urging MPs to debate the issue when the Violent Crimes Bill is discussed in Parliament next week. Commons leader Jack Straw yesterday admitted he was glad the […]
Concerns about our diet and the rising obesity have created a boom for ‘healthy’ brands, but consumers remain split on the ways food producers and government can help us to eat better
An in-depth study of the way viewers spend their leisure time shows that TV companies underestimated the over-50s, says Claire Salmon
Marketers have increased their budgets for the first time in 18 months, according to the Institute of Practitioners in Advertising’s Q3 Bellwether Report, released today.The quarterly survey of marketing spend reveals a modest upward revision to budgets – with online ads and direct marketing having the strongest gains – and marks an end to budget cuts seen in the past five quarters.