Consumers of written word turn to tablets
MaryLou CostaResearch exclusive to Marketing Week shows Apple, Amazon and Sony are best placed to take advantage of the growing popularity of electronic books that women are forecast to accelerate.
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Case study: Fitness First
Dave JonesLatitude generates a 61% increase in downloads for Fitness First in 6 months through innovative digital marketing.
Intelligent integrated marketing
Marketing WeekThe unprecedented surge in innovation in advertising technology over the past few months is simply exhilarating.
New era dawns for display advertising
Gina LovettThanks to ad exchanges, online display advertising is becoming increasingly efficient and accountable. Gina Lovett finds out how the online auction model is transforming the sector
Targeted ads aim for greater accuracy
Sean HargraveThe use of information about individuals’ online behaviour is being used to inform the way digital ads are targeted in a way that far outclasses the use of broad social categories.
MasterCard restructures marketing team
Russell ParsonsMasterCard has restructured its UK and Irish marketing department, a move that comes as the payment services provider prepares the launch of a campaign in support of its Brit Awards sponsorship.
How to extend the shelf life of your next campaign
MaryLou CostaThe harder an advertising campaign works, the more it delivers – and an increasing number of brands are turning to PR stunts to increase their marketing activity’s impact.
Why charity will always begin at home
Michael BarnettAs the government prepares to reduce funding and the nation continues to tighten its belt, charities are under increasing pressure to find ways of attracting donors.
Making a contribution in the age of cuts and compromise
After drastic cuts in ad spend, the government is again targeting our sector. But it’s up to us to turn adversity into opportunity. The short-term consumer outlook for 2011 looks pretty scary: the VAT increase this month, tax rises in April and public spending cuts thereafter. After a 2010 that was better than we all […]
Brands have a role to play in virtual reality
Lucy HandleyXbox, Wii and PlayStation dominate the gaming market, but casual gaming on mobiles is hot on their heels. Lucy Handley looks at new research charting the rise of gaming on Facebook.
Unilever, Birds Eye and Mars sign up for Change4life Swapathon
Russell ParsonsThe Department of Health has confirmed details of the £250m Change4Life “Great Swapathon” that will see companies including Unilever, Birds Eye and Mars take part in an initiative to encourage people to swap to a healthier lifestyle.
Premium lines offer quality at a lower price
Michael BarnettAs consumers continue to seek more ways to reduce their expenditure, research exclusive to Marketing Week shows that the attraction of premium own-brands is they offer a cut-price alternative to branded products.
Nationwide appoints retail service head
Russell ParsonsNationwide Building Society has signalled a renewed focus on customer service by appointing its first head of retail service and performance.
New training programmes pack a punch
Michael BarnettMore employers are moving their marketing training programmes away from lengthy residential courses to online modules that can be accessed from the office.
Qantas using crisis to build reputation
Mark RitsonThrough the clouds above a freezing cold London sky it appeared first as a giant shadow and then gradually took form. Only after it landed at Heathrow could anyone make out the red and white livery and the Kangaroo on its tail. Qantas’ first A380 flight since one of its fleet suffered engine trouble over […]