Studies show it pays to be ethical

Michael Barnett

Three studies in the past week have highlighted the importance of corporate social responsibility (CSR) to companies’ commercial fortunes. Interbrand named Toyota as the world’s greenest brand. Goodbrand established a link between a business’s ethical credentials and the preferences of affluent ethical consumers, and 23red found that 91% take ethics into account when purchasing. The […]


Betfair team-up with Manchester United for YouTube spot

Seb Joseph

Betfair has partnered with Manchester United for a new viral, as part of the integrated campaign for its mobile service, Betfair Mobile. The Stars and Strikes YouTube spot, features six Manchester United players including Dimitar Berbatov, Ashley Young and Patrice Evra competing against one another in a bowling alley, to see who can knock down […]


Stella ad directed by Wes Anderson

Mary-Louise Clews

Premium lager brand Stella Artois has recruited Hollywood directors Wes Anderson and Roman Coppola to direct its new campaign. The Le-Apart-O-Matic ad is for Stella Artois 5% and features a suave Frenchman showing off his stylised 60s apartment where everything is automated to impress a woman. Anderson is the director of Fantastic Mr Fox and […]