PepsiCo, which owns brands including Walkers, Pepsi and Doritos, says it is working together with its retail partners to mitigate “consumer reaction” to inflation.
From debates over transparency and moderation, to what he really means by “freedom of speech”, what does the Tesla CEO’s Twitter takeover mean for brands?
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
ITV is launching a new ad-free media and ecommerce brand founded by former LADbible and Asos marketer Stephen Mai, as it looks to engage younger audiences.
When it comes to trust, there are two things we know to be true. The first is that establishing a trusted relationship with customers will improve brand loyalty and, ultimately, the bottom line. The second – that trust is earned or lost with every experience.
Having won the Marketing Week Awards Grand Prix for its brand platform last year, Direct Line has launched a new campaign to shift perceptions even further.
Coca-Cola’s CEO credited increased marketing investment with driving “strong sales” across all operating segments in the company’s first quarter results for 2022.
We arm you with all the numbers you need to tackle the week ahead.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the success of Sports Direct’s brand building efforts to the need for energy firms to focus on customer experience, it’s been a busy week. Here is my take.
Waitrose sent a legal letter to Asda last month after it unveiled plans for a similarly named budget range – Just Essentials by Asda.
The ecosystem of endorsements and ambassadors is becoming larger and more complex, but a marketplace approach can help brands find the right fit
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Saga believes its commitment to retain and value age diverse talent will help the business thrive amid the ‘Great Retirement’.
Marketing Week’s Opening Up campaign is calling on brands to democratise access to marketing careers. A starting point would be addressing the persistent slow uptake of marketing apprenticeships.
The drinks giant is aligning marketing, B2B and direct-to-consumer under the leadership of its newly-created chief growth officer.