M&S taps up Tesco marketer to lead clothing and home
Lucy TesserasAnna Braithwaite will head up marketing for M&S clothing and home, tasked with driving reappraisal, replacing Nathan Ansell who is set to leave the business.
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The ability to focus: What the pandemic has taught today’s marketers
Sean HargraveMarketers are reimagining strategies to meet customer needs, with greater agility afforded to their teams by increased independence.
Digital skills, subscriptions, local marketing: 5 interesting stats to start your week
Manny PhamWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
What digital transformation means for content creation
Marketing Week PartnerWith the accelerated migration of marketing spend to digital channels, marketing and creative teams are being asked to create more digital content with less resources and be more efficient.
Industry urged to develop ‘cohesive strategy’ on apprenticeships
Charlotte RogersThe DMA is urging the data and marketing industry to make a “concerted effort” to open up opportunities for apprentices, as it calls for greater flexibility and clarity from the government.
The marketing jobs market and Unilever’s DTC push: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the steep rise in demand for digital skills to Unilever’s ecommerce acceleration, it’s been a busy week. Here is my take.
L’Oréal, ad stereotypes, ONS: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Accept uncertainty as a fact of life, then try to find inspiration in the everyday
Amelia TorodeTo get through the pandemic, we need to recognise we can’t influence its inherent uncertainty, but to thrive we also need to find inspiration from any source available.
The key knowledge you need to rise to CMO – or even CEO
Steve HemsleyTo be a successful senior marketer or CEO of a consumer brand, you need knowledge that today’s junior marketers often lack, particularly in using mass media such as TV. Three top executives from Birds Eye, Nationwide and Eve Sleep explain why.
Meet the brands going on the offensive to chase growth
Matt BarkerThinking differently may feel a little like a leap into the unknown at the moment, but having the confidence to take a chance is all part of a marketer’s make-up.
Virgin Media pursues long-term growth by ‘tapping into the nation’s emotions’
Manny PhamVirgin Media is looking to increase brand equity through the launch of its latest campaign, after it “switched gears” to focus on long-term brand building.
Marketing strategy can be neither wholly planned nor wholly agile
JP CastlinIt is not a failure to change a strategy when unexpected outcomes reveal a better approach, but neither can you let external forces dictate every decision.
Marketers must be ready for the next chapter in advertising: The rise of connected TV
Steve MartinConnected TV combines a mass consumer audience with better targeting and measurement, and marketers need to devote budget to it now to start understanding and reaping its benefits.
Steep rise in demand for marketers with digital skills
Lucy TesserasMarketers are rapidly upskilling in social media, ecommerce and data analytics as they look to respond to consumers’ shift online.
3 questions I wish I’d asked as a junior marketer: Confused.com’s Samuel Day
Charlotte RogersMarketers should celebrate their love for the industry and not be afraid of being seen as ‘marketing geeks’ as passion helps you stand out, says the Confused.com CMO.