M&S taps up Tesco marketer to lead clothing and home
Lucy TesserasAnna Braithwaite will head up marketing for M&S clothing and home, tasked with driving reappraisal, replacing Nathan Ansell who is set to leave the business.
Anna Braithwaite will head up marketing for M&S clothing and home, tasked with driving reappraisal, replacing Nathan Ansell who is set to leave the business.
Marketers are reimagining strategies to meet customer needs, with greater agility afforded to their teams by increased independence.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
With the accelerated migration of marketing spend to digital channels, marketing and creative teams are being asked to create more digital content with less resources and be more efficient.
The DMA is urging the data and marketing industry to make a “concerted effort” to open up opportunities for apprentices, as it calls for greater flexibility and clarity from the government.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the steep rise in demand for digital skills to Unilever’s ecommerce acceleration, it’s been a busy week. Here is my take.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
To get through the pandemic, we need to recognise we can’t influence its inherent uncertainty, but to thrive we also need to find inspiration from any source available.
To be a successful senior marketer or CEO of a consumer brand, you need knowledge that today’s junior marketers often lack, particularly in using mass media such as TV. Three top executives from Birds Eye, Nationwide and Eve Sleep explain why.
Thinking differently may feel a little like a leap into the unknown at the moment, but having the confidence to take a chance is all part of a marketer’s make-up.
Virgin Media is looking to increase brand equity through the launch of its latest campaign, after it “switched gears” to focus on long-term brand building.
It is not a failure to change a strategy when unexpected outcomes reveal a better approach, but neither can you let external forces dictate every decision.
Connected TV combines a mass consumer audience with better targeting and measurement, and marketers need to devote budget to it now to start understanding and reaping its benefits.
Marketers are rapidly upskilling in social media, ecommerce and data analytics as they look to respond to consumers’ shift online.
Marketers should celebrate their love for the industry and not be afraid of being seen as ‘marketing geeks’ as passion helps you stand out, says the Confused.com CMO.