How the Royal British Legion transformed perceptions of the charity through retail
Sarah VizardThe charity’s work to build up its retail operation has helped boost revenues, introduce the brand to new supporters and shift perceptions.
The charity’s work to build up its retail operation has helped boost revenues, introduce the brand to new supporters and shift perceptions.
Google faces damage to both its reputation and revenues but marketers also need to take responsibility for where their ads appear and stop the focus on price over quality in the digital space.
Harry Lang, marketing director at gaming brand Pinnacle, looks back on the first half of his career and lays out everything he wishes he had known from the start, but which he had to learn from experience.
National Geographic, the NBA and Franke Kitchen have their say on why communicating brand purpose to customers is crucial to appealing to a modern, global audience.
Marketers taking on dual roles are being given the opportunity to spread their wings across the wider business and leave their unique stamp on company culture.
Brands such as Adidas, Apple and Ribena dominated February’s top 10, with Nintendo also featuring thanks to buzz around the launch of its new Switch home console.
In the third of our weekly ‘killer stats’ video series, we arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
Moor, who was recently promoted to Santander’s executive committee, says marketers must speak the same language as the rest of the business to make sure they have a seat at the top table.
Coca-Cola’s ditching of its chief marketing officer role for a chief growth officer is a clear warning to CMOs: stand for growth, or lose it all. Thomas Barta, co-author of ‘The 12 Powers of a Marketing Leader’, explains.
As programmatic evolves into digital out-of-home, TV and audio, it is more important than ever to get to grips with the basics in order to devise an optimised strategy.
Programmatic advertising is growing rapidly, but marketers need to educate themselves on its intricacies and work closely with their media agencies to avoid nasty surprises.
Your daily morning round-up of everything you need to know this morning.
Marketing Week is the media partner for parenting website Mumsnet’s fourth annual conference, where the seven habits of brands that know how to effectively target mums will also be revealed.
The media industry faces a tough challenge as concerns around fake news rise, meaning advertisers associated with those media outlets could run the risk of being tarred by the same brush.
The pace of change means marketers at all levels continually need to refresh their skills, and training plays a vital role.