Volkswagen tries Audi-branded credit card

Marketing Week

Audi is launching a branded credit card just weeks after rival BMW unveiled a host of financial services products. The Audi Card will be available from June 26 through Citi Cards, part of Citigroup. It is the first credit card to be launched by Volkswagen Financial Services UK, the specialist finance division that represents all […]

Wrigley’s Airwaves set for liquorice gum launch

Marketing Week

Wrigley’s is launching a liquorice-flavoured chewing gum under its Airwaves brand. Airwaves Black Mint is understood to be a key focus for the company this year. The product, which will be launched imminently, aims to tap into consumer tastes for stronger-flavoured chewing gum and mints. It is expected to receive marketing investment, including TV, as […]

Ikea unveils local geo-targeted ads

Marketing Week

Ikea, the Swedish furniture giant, is to launch a “geo-targeted” campaign on UpMyStreet.com to promote its stores to nearby residents. The ads, designed by Danish agency Robert/Boisen & Like-Minded, include banners and skyscrapers, encouraging visitors to click through to the Ikea website. The campaign is targeted at people living near the furniture company’s Wembley and […]

The Aviva pitch was a model of good practice

Marketing Week

We at Unique Digital were fortunate enough to be invited to pitch in the recent Aviva pitch process (MW last week). We were also very grateful to be included in the final four agencies under consideration. While we did not win this account, I feel compelled by the experience to share my views on the […]

Volkswagen teams up with David Beckham Academy

Marketing Week

Volkswagen has signed a three-year sponsorship deal with the David Beckham Academy. The company’s Touran model, a compact seven-seat multipurpose vehicle (MPV), becomes the academy’s official automotive partner. Volkswagen will provide school children with free transport to and from the academy as part of the deal. It is estimated the company will transport 10,000 children […]

Nationwide football a case study in value

Marketing Week

While it is encouraging to see the debate rumble on regarding the contribution of sports sponsorship to the marketing mix (MW last week), it is sad to read some of the  rather blinkered views being expressed in relation to Nationwide’s decision to adjust its marketing mix towards additional television advertising. Our agency has worked extensively […]

Nationwide should try to be more interesting

Marketing Week

Until now I’ve been “slightly interested” in the debate (MW December 8) concerning Nationwide’s decision to come out of sports sponsorship and return to mainstream advertising (while swimming against the rip tide of brands coming the other way). But it suddenly struck me (better late than never), it’s a very simple issue that has nothing […]

Sponsorship industry condemns Nationwide move back to TV ads

Marketing Week

Nationwide’s decision to end its sponsorship of the Football Association in favour of increasing its television spend “flies in the face of established wisdom”, according to sponsorship experts. The building society, which during the past ten years has been an official partner of the England team and of the FA Cup, announced last week that […]

Argos teams up with Help the Hospices

Marketing Week

Argos is teaming up with charity Help the Hospices to launch a customer donation scheme in an effort to raise &£250,000 in two years. Tick To Give enables consumers to make an additional 20p payment by marking a box when placing an order with the retailer. The extra cash will be given to the hospice […]

Argos hands financial services brief to Black Hole

Marketing Week

Argos Retail Group Financial Services (ARGFS) has appointed direct marketing specialist The Black Hole to handle its below-the-line business following a three-way pitch. The agency will work on acquisition, retention and customer management for the Argos and Homebase financial services brands. The Black Hole worked on the launch of the original Argos Card in 2000 […]

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