Aviva, the financial services giant which has launched a £1.1bn agreed takeover for motoring organisation the RAC, is planning to put its combined media planning and buying business, worth more than £60m, up for review. Brand Connection handles the £47m media planning and buying account for Norwich Union, Aviva’s main UK subsidiary. The RAC’s £11.7m […]
The RAC lags behind the AA, while Aviva’s Norwich Union wants to supplant RBS as the UK’s top motor insurer. A merger could be just the ticket, but a culture clash looks likely. By Martin Croft
The RAC lags behind the AA, while Aviva’s Norwich Union wants to supplant RBS as the UK’s top motor insurer. A merger could be just the ticket, but a culture clash looks likely. By Martin Croft
Aviva, the financial services giant which has launched a £1.1bn agreed takeover for motoring organisation the RAC, is planning to put its combined media planning and buying business, worth more than £60m, up for review. Brand Connection handles the £47m media planning and buying account for Norwich Union, Aviva’s main UK subsidiary. The RAC’s £11.7m […]
Hachette Filipacchi is to publish an A5 glossy L’Oreal Professional Hair Supplement with the April 2005 issue of Elle magazine…
Direct Line has appointed interactive media agency Tamar to handle natural search optimisation for its website, www.directline.com. Tamar’s role is to ensure that Direct Line’s motor, home, travel and pet insurance offerings appear high in the results on search sites such as Google and MSN. Pay-per-click search engine marketing is unaffected by the appointment, and […]
Ryanair is considering ditching the portable in-flight entertainment system it began introducing last September, subject to a final trial of the idea at a lower price (MW September 23, 2004).
Lego UK general manager Anders Kloster has left the struggling toy company after 14 years to join rival LeapFrog Toys as UK managing director. Kloster, who has been UK general manager since April last year, has been replaced by vice-president of marketing for Lego Japan Marko Ilincic, who took up his new role yesterday (Tuesday). […]
MediaCom has been appointed to Volkswagen’s $430m (£230m) US media planning and buying account, as tipped in Marketing Week (January 6).
Jim Wallace, the director of marketing at Direct Line who oversaw the direct insurer’s recent &£35m creative review, is to retire in April. It is understood that Wallace, who is believed to be in his late 50s, has been away from the office for some time. Last year, Wallace ran the pitch that saw the […]
Argos has appointed Carl Nield as interim head of brand marketing.
Volkswagen AG has denied suggestions that the main Volkswagen marketing strategy is to be changed and that its models will no longer be pitched at the premium end of each segment they are sold in.
Volkswagen has promoted Rod McLeod to head of marketing for the UK.
Volkswagen has promoted Rod McLeod to head of marketing for the UK.
Laura Ashley has won the first round in a court battle against L’Oréal.