Asos, Ted Baker & Durex: 5 things that mattered this week
Leonie RoderickFrom Durex looking to “close the orgasm gap” to Ted Baker using Instagram for episodic storytelling, we have rounded up the five stories you need to read this week.
From Durex looking to “close the orgasm gap” to Ted Baker using Instagram for episodic storytelling, we have rounded up the five stories you need to read this week.
The annual technology festival is no longer the domain of digital specialists, there’s plenty to note for traditional marketers too, says Sara Holt, digital marketing director in Lego’s global marketing and product development team.
Google admits it could be doing more to ensure ad safety as the UK ad industry finally speaks up over the issue of advertising appearing next to extremist content.
The iconic beer brand says it is prioritising digital targeting and the creation of new sub-brands in a bid to make Guinness more attractive to young people.
Marketers consistently overestimate how much of their budget they will spend on social media as they struggle to integrate it with the rest of their strategy or prove ROI.
Human nature evolves at a glacial pace but we still want a constant stream of new technology that adds value. Marketers must adapt to change while recognising some needs stay the same, says OpenJaw Technologies’ CMO.
Plus Coopers beer faces backlash over a gay marriage debate video in Australia and Fox, Turner and Viacom team up to standardise TV audience targeting in the US.
Project between Unilever, Aimia, Sainsbury’s, i2c, Nielsen and the IAB aimed to quantify the impact of online display advertising on FMCG sales and brand awareness.
Just Eat plans to double Facebook spend this year, while Mondelez says it bases spend on its own data and modelling, not Facebook’s.
TUI’s comments come after new figures show the global cost of advertising fraud may have been significantly under-reported, with the cost of ad fraud potentially rising to $16.4bn (£13.4bn) in 2017.
Great personalisation cannot be too reliant on analysing a consumer’s past behaviours, according to Asos.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
With commuting length and working hours at an all time high, and sick days hitting a low, experts have their say on how leaders can introduce a healthy work-life balance to increase productivity.
Facebook’s EMEA boss says the social network is “striving to be the most open and transparent company” amid growing concerns about digital ad measurement and effectiveness.
The fashion brand’s new ‘Keeping up with the Bakers’ campaign makes use of Instagram Stories and shoppable video.