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Aviva set to review £60m merged media business

Marketing Week

Aviva, the financial services giant which has launched a £1.1bn agreed takeover for motoring organisation the RAC, is planning to put its combined media planning and buying business, worth more than £60m, up for review. Brand Connection handles the £47m media planning and buying account for Norwich Union, Aviva’s main UK subsidiary. The RAC’s £11.7m […]

Aviva set to review £60m merged media business

Marketing Week

Aviva, the financial services giant which has launched a £1.1bn agreed takeover for motoring organisation the RAC, is planning to put its combined media planning and buying business, worth more than £60m, up for review. Brand Connection handles the £47m media planning and buying account for Norwich Union, Aviva’s main UK subsidiary. The RAC’s £11.7m […]

Tamar wins Direct Line task

Marketing Week

Direct Line has appointed interactive media agency Tamar to handle natural search optimisation for its website, www.directline.com. Tamar’s role is to ensure that Direct Line’s motor, home, travel and pet insurance offerings appear high in the results on search sites such as Google and MSN. Pay-per-click search engine marketing is unaffected by the appointment, and […]

Lego UK general manager defects to rival toy group

Marketing Week

Lego UK general manager Anders Kloster has left the struggling toy company after 14 years to join rival LeapFrog Toys as UK managing director. Kloster, who has been UK general manager since April last year, has been replaced by vice-president of marketing for Lego Japan Marko Ilincic, who took up his new role yesterday (Tuesday). […]

Direct Line marketing director set to retire

Marketing Week

Jim Wallace, the director of marketing at Direct Line who oversaw the direct insurer’s recent &£35m creative review, is to retire in April. It is understood that Wallace, who is believed to be in his late 50s, has been away from the office for some time. Last year, Wallace ran the pitch that saw the […]

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