‘Google’s problems equate to the ad industry’s VW emissions scandal’
Thomas HobbsMarketing experts speaking at Ad Week Europe agree the industry must “sort out its emissions” as they compared Google to Volkswagen.
Marketing experts speaking at Ad Week Europe agree the industry must “sort out its emissions” as they compared Google to Volkswagen.
Cards Against Humanity’s ‘Potato’ stunt is one of several examples of how brands are looking to protest against Trump in their own way. Is this the moment that marketing becomes something else, asks John V Willshire, founder of strategic design unit Smithery.
Following a major reorganisation last year, British Gas is gearing up to transform into a digital-first, service-led business – rather than an energy company – through the launch of its reward scheme, a move away from price and a focus on smart homes.
Just Eat’s marketing budget is “way bigger” than its spend on technology, and it sees TV as harder to measure than digital advertising.
Microsoft’s Helen Tupper, Sainsbury’s Sarah Ellis and scholars from The Marketing Academy join Marketing Week’s Russell Parsons for the latest careers podcast.
In the second of Marketing Week’s ‘Life Beyond Marketing’ series, we talk to former marketers about what it takes to launch a startup, why marketing skills are invaluable when starting a business and the pitfalls to avoid.
Brands should forget drones and driverless cars and instead invest in the customer journey and areas such as personalisation, payments and delivery.
Google EMEA president Matt Brittin has committed to improving control and enforcement after ads were found next to extremist content on YouTube, but Unilever’s marketing boss says brands must also take responsibility.
In the second of our weekly ‘killer stats’ video series, we arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
As it weathers the storm of several high-profile brands dropping their advertising, Google is launching new ad features aimed at giving more clarity on whether campaigns are resonating.
While Google must do more to police the content published on its site, the ad safety issue should also usher in a new era that sees marketers ask more questions about digital.
All the marketing news you need to know this morning.
The fashion brand’s head of marketing analytics says brands should not prioritise targeting as a strategy and ignore reach.
In our mega-busy lives it can be difficult to switch off and have some quiet time but by taking a series of mindful actions you can find your inner peace and be more effective at work.
Nearly a third of marketers feel ‘older people’ are under-represented or not represented at all within their business, so is there an issue of age discrimination in the workplace and if so what can marketers do to level the playing field?