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Volkswagen appoints sales chief

Marketing Week

Volkswagen Group has promoted Georg Flandorfer to take control of sales and marketing for its core Volkswagen brand worldwide. As the Volkswagen brand board of management member responsible for sales and marketing, Flandorfer will report directly to Volkswagen Group chairman Bernd Pischetsrieder. Flandorfer, an Austrian, takes the position of Detlef Wittig, who moves to become […]

Argos plans contents and car insurance

Marketing Week

Argos is to begin selling car and household insurance in its stores for the first time as part of a revamp of its portfolio. The car insurance goes on sale at the beginning of October, and will offer cheaper rates to women drivers in particular. Policy benefits include a “like for like” courtesy car in […]

Ryanair set for in-flight movie launch

Marketing Week

Ryanair is to introduce in-flight movies and games which passengers will have to pay for, in a bid to increase revenues. The low-cost airline’s portable in-flight entertainment system will have an initial trial on five Stansted-based aircraft from November,Rival low-cost airline easyJet has blasted the initiative as a deviation from the no-frills model and says […]

Ikea boss in agency move

Marketing Week

Ikea’s top marketer in the UK, Anders Danielsson, is leaving to head global communications strategy at the furniture retailer’s own newly created in-house agency. He will be replaced by Peter Jelkeby, former UK sales manager and currently store manager of Ikea at the Lakeside shopping centre in Thurrock. Danielsson will join the in-house agency Ikea […]

RBS looks to Argos once again for NatWest chief

Marketing Week

Royal Bank of Scotland has poached Argos head of brand marketing Helen Page to become brand director for NatWest bank. The appointment sees her reunited with her former boss Paul Geddes, who is retail marketing and strategy managing director, overseeing both the Royal Bank of Scotland and NatWest brands. Geddes was marketing director at Argos […]

RBS looks to Argos once again for NatWest chief

Marketing Week

Royal Bank of Scotland has poached Argos head of brand marketing Helen Page to become brand director for NatWest bank. The appointment sees her reunited with her former boss Paul Geddes, who is retail marketing and strategy managing director, overseeing both the Royal Bank of Scotland and NatWest brands. Geddes was marketing director at Argos […]

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