Amazon’s Twitch on why brands should see it as the ‘Gogglebox of live streaming’
Thomas HobbsVideo game live streaming platform Twitch is hoping to establish itself as a primary digital advertising channel.
Video game live streaming platform Twitch is hoping to establish itself as a primary digital advertising channel.
Innovation does not have to involve taking a gamble on costly, ‘disruptive’ projects. It is often more profitable to refine and reimagine already popular products.
As Volkswagen becomes the latest car brand to reveal its driverless plans, new research suggests it could be an uphill struggle to convince drivers to switch over.
Having announced an extension to its 27-year association with rugby, Heineken says the sport appeals as it is less cluttered by brands.
Jägermeister’s partnership with Soho Radio aims to “further build” on the brand’s existing music credentials.
Publishers must do more to prove their worth to advertisers and show they are worthy of the “digital pound”, says News UK’s CMO for The Times and Sunday Times.
The new brand ad sees both a brother and sister race to win the affection of the family “pool boy”.
Gareth Maguire, marketing director at Kellogg UK & Ireland talks to Marketing Week about finding new sources of creativity and using social to respond to its audience in real time.
Business leaders need to stand up for human-sponsored creativity as the AI revolution takes hold.
We round up all the latest marketing news from around the world.
As marketing becomes increasingly automated, brands need to ensure creativity and innovation don’t suffer as a result.
From Nokia stealing the show at Mobile World Congress to Deliveroo launching its first TV ad, we’ve rounded up the five stories you need to read this week.
Having launched and sold several successful brands including Powwownow, Andrew Pearce is turning his sights to the online greetings card market with new brand Thortful.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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