Rewriting the marketing effectiveness rulebook

Marketing Week

When Peter Fisk was made chief executive of the CIM, one of his aims was to make marketing a boardroom issue. Alan Mitchell suggests how he can do it Dear Peter, congratulations on your appointment. By now you’ll be getting down to your task of developing a new strategy for the Chartered Institute of Marketing. […]

Nationwide joins debate on Team England access

Marketing Week

One of the Football Association’s (FA) commercial partners has spoken out over a row between the Premier League and the FA, claiming it could affect sponsors’ access to players. This week, the FA released a statement confirming that the England squad had agreed a new four-year commercial deal with Team England, covering the players’ participation […]

VW group marketers switch roles

Marketing Week

Audi head of marketing Rawdon Glover, who has overseen Audi’s design-led advertising and marketing drive, is leaving the car brand to take up a position at sister company Seat. Glover, who joined the Volkswagen subsidiary in 1999 from National Lottery operator Camelot, where he was a brand manager for scratchcards, is to become head of […]

Mastercard to renew UEFA sponsorships

Marketing Week

Mastercard is set to renew its sponsorship of the UEFA Champions League and the European Championship for national teams, in a series of multi-million pound deals. Mastercard Europe vice-president of sponsorships Patrick Simeons says that the company is in advanced negotiations with UEFA over extending its Champions League sponsorship until 2006 and sponsoring the 2004 […]

Argos attempts to shift downmarket ‘stigma’

Marketing Week

Argos is attempting to shift the downmarket ‘stigma’ attached to its brand with a TV advertising campaign featuring film star Richard E Grant. The 40-second ad, which breaks on July 26, is the first work to come out of Euro RSCG Wnek Gosper since Argos appointed the agency earlier this year. The ad features Zak, […]

Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

With a subscription to Marketing Week Premium you will get full access to:

> World-renowned columnists

> Analysis & case studies

> Exclusive leading-edge insight

> Carefully curated reports & briefings from Econsultancy

> Plus, much more including a £300 discount for the Festival of Marketing

Subscribe now