How to ensure brand identity survives acquisition
Charlotte RogersInterweaving differing company cultures and often conflicting agendas means brands must work hard to retain their unique identity post-acquisition.
Interweaving differing company cultures and often conflicting agendas means brands must work hard to retain their unique identity post-acquisition.
O2’s latest campaign sees the brand’s focus move to live experiences as it says catchup TV can never substitute experiencing something in the moment.
Mobile World Congress: Vice founder and CEO Shane Smith says everyone is investing in platforms and not thinking about the content to “fill the pipe with” as it announces a series of deals to build global mobile content.
The Government’s new digital strategy aims to ready the world for digital by supporting creative industries with developments in data and AI.
The marketing boss of Vodafone’s B2B enterprise urges marketers to move away from “shiny” trends in favour of long-term brand building.
Mobile World Congress: Google wants advertisers to know it can trust online advertising as it talks up the move to online video and viewability on YouTube.
The beauty giant says the power of its previous diversity campaign, which featured a male beauty blogger for the first time, has been “phenomenal”.
Mobile World Congress: The global head of digital and social at FMCG giant Nestlé says digital leaders are not “doing their job” or “syncing with reality” if they don’t feel restless about the pace of change in the industry.
Experts share their thoughts, tips and advice on the latest developments in content marketing, email, programmatic and marketing transformation.
The on-demand food delivery company is now available in 100 towns and cities across the UK.
Mobile World Congress: Netflix CEO and co founder Reed Hastings says the brand does not design for mobile, focusing on content rather than the screens its viewed on.
Marketers need to get better at marketing themselves to ensure they are part of the innovation team and not just left to promote new products.
PwC is a B2B firm and its business is based on decades-long relationships, so talk of ‘brand damage’ from naming the wrong best picture is facile nonsense.
Mobile World Congress: Mastercard has unveiled a raft of digital payment innovations, but is warning of the challenge it faces to find digital talent.
Professor Mark Ritson introduces the Marketing Week Mini-MBA in Marketing. He explains the logic and syllabus behind the course, looks at the course format and shares some of the feedback from those who attended the course in 2017. If you are considering the Mini MBA this year then this is a unique chance to learn […]