Amazon Prime reveals revenues for first time
Thomas HobbsNew figures reveal Amazon Prime accounted for $6.4bn (£5.2bn) in revenues last year, although that is only a small portion of the ecommerce giant’s annual income.
New figures reveal Amazon Prime accounted for $6.4bn (£5.2bn) in revenues last year, although that is only a small portion of the ecommerce giant’s annual income.
From Lidl opening its first stores in the US this summer to 20th Century Fox using ‘fake news’ to get ahead, we have rounded up the most interesting marketing stories from across the globe.
Coca-Cola has appointed Holly Willoughby as brand ambassador for its Diet Coke brand, as it looks to focus the brand on “friendship, travel, fashion and fun”.
It has never been so important for brands to stand for something and stick to their values, according to Ella’s Kitchen founder and chairman Paul Lindley.
The MTV and Channel 5-owner believes advertising, much like TV, is currently experiencing a golden age.
Sports brands including Adidas, Nike and New Balance made it into the top 10 in January, alongside new ads from Sainsbury’s and Cisco.
Retail is becoming a world of extremes. Brands either need to remove complexity and make the process as simple as possible, or add it in to create a “delightful” experience, says Tom Goodwin, executive vice-president and head of innovation at Zenith USA.
Psychographic segmentation has been out of favour for a while despite its obvious usefulness, but combining it with behavioural and addressable data creates a potent mix that could make targeting supremely effective.
As it launches a new marketing campaign for its food business, the Co-op’s customer director says it is using the trust in its brand to build on strong sales and attract new members.
Portfolio management is not retirement, it’s just a different way of working, former Tesco chief customer officer and full-time non-exec Robin Terrell tells Marketing Week as part of the Life Beyond Marketing series.
Pernod Ricard is putting a heavier focus on collecting data directly from consumers and buying media in-house rather than using agencies.
Brands such as Sandals, Jaguar Land Rover and Marie Curie are reviewing their digital ad spend in light of the investigation by The Times that claimed they were “funding extremists”.
Nearly three in four consumers think prices have risen over the past year, and they expect more rises to come.
Marketing Week caught up with HP Inc’s global MD ahead of its latest campaign, which takes a theatrical approach to tackle hackers.
The two-day summit will bring together “the entire marketing, media and advertising ecosystem” to encourage greater diversity and inclusion in leadership roles and brand campaigns.