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Look to the future

Marketing Week

As brand owners seek to increase their understanding about future fashions and tastes, they are turning to semiotics – the study of human cultures – to identify the latest macro and micro-trends

UK Music labels YouTube as ‘exploitative’

Marketing Week

Industry body UK Music, headed by Feargal Sharkey, has branded YouTube’s decision to pull all music videos from the site as “cynical and exploitative”. In a statement the trade body said it was unacceptable for its members’ work to subsidise others’ business models. UK Music demands Google should pay songwriters and composers the minimum levels […]

Arms around the world

Marketing Week

Despite the worldwide economic pinch, Bupa International is striving to improve its global reach with a digital marketing push and the creation of health-wise online communities. By Jo Roberts

Ryvita enlists Couponstar

Marketing Week

Ryvita has enlisted online coupon agency Couponstar as part of its launch campaign for its new lower-fat crisp range Limbos. The deal means shoppers can get a 50 pence off coupon against a Ryvita Limbos multi-pack when they register online, promoted by coupon web offer network couponNet. Ryvita launched its debut crisp product last October […]

Google row with PRS impacts UK YouTube users

Marketing Week

Google has blocked UK users from viewing music videos on YouTube after pulling out of negotiations with British music rights body PRS for Music. Google said PRS, which collects royalties for artists, was demanding too much for each video play, exceeding revenues YouTube said would be generated from placing ads around them. A YouTube statement […]

Legoland Discovery marketing chief named

Marketing Week

Merlin Entertainment has promoted Tussauds marketer Rob Smith to lead its marketing for the Legoland Discovery Centres. Smith is currently head of marketing for Madame Tussauds UK but will now take the title marketing director at the Legoland Discovery Centre brand. He replaces Nicola Hamilton. Madame Tussauds is now on the hunt for a replacement […]

A bitter pill to swallow

Marketing Week

Aggressive cold-calling, armies of sales representatives and product sampling campaigns are all standard marketing techniques in many industries. But a new report from PricewaterhouseCoopers looking at these practices in the pharmaceutical industry claims this business model is “obsolete” and calls for a new approach that focuses on building brands and relationships. Could this spell the […]

Volkswagen readies Golf V1 campaign

Marketing Week

German car maker Volkswagen is to launch the second wave of a campaign aimed at raising awareness of its Golf V1 model. The move comes as rivals Suzuki and Volvo also ready new direct mail campaigns. The Volkswagen DM activity, created by Proximity uses the strapline, “sometimes the only one you have to beat is […]

Argos sticks up for Playboy

Marketing Week

High street retailer Argos will continue to stock controversial Playboy branded homeware goods following WH Smith’s decision to stop stocking stationary featuring the adult entertainment company’s logo. WH Smith chain announced it was withdrawing the controversial stock prompting jubilation from campaigners who had accused the chain of promoting porn to young girls by carrying the […]