Tesco makes step change in how it talks about food with new campaign
Sarah VizardThe campaign sees Tesco promoting its passion for food for the first time in a move that will inform how it talks about food in 2017 and beyond.
The campaign sees Tesco promoting its passion for food for the first time in a move that will inform how it talks about food in 2017 and beyond.
From live streaming to interactive outdoor campaigns, Marketing Week predicts four trends that will change the media landscape this year.
The new app will allow donors to dial up or down the amount they wish to donate and easily manage how Oxfam gets in contact by phone, email or post.
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After a difficult year of recalls and faulty products, Samsung has entered 2017 with profits at a three year high, but has the brand fully recovered?
From L’Oréal’s new smart hairbrush to John Lewis’s new appointment and Malteaser’s focus on inclusivity, we have rounded up the five stories you need to read this week.
A report by the Direct Marketing Commission has found that confusion over consent and third-party data sharing worry consumers.
Pernod Ricard unveiled the innovation at the Consumer Electronics Show in a move to ensure it shows up in unfamiliar environments.
The Sun is looking to hone in on providing value to its readers through its campaigns in 2017 as economic and political uncertainty persists.
The IAB’s new CEO, Jon Mew, wants to reassert positivity and get brands to love digital again, after a turbulent year in which measurement, viewability and ad fraud have been top of marketers’ concerns.
Amid the profit warning and warnings of a “challenging” 2017 for retailers, there were also some signs that the Next brand may be on the slide.
Becky Brock will be taking up the role of director of marketing at John Lewis, reporting to customer director Craig Inglis.
Marketers from brands including Pret A Manger, Amnesty International and The British Library came together at the Festival of Marketing to talk about how to do more with less.
Brand says focus on disability and inclusivity has been a success commercially, creatively and from a societal point of view.
The Marketing Academy’s Fellowship aims to equip marketers with the skills needed to transition to the CEO role.