Consumer confidence shows Brits won’t let Brexit ruin Christmas
Rachel GeeDespite the political instability of 2016, consumers are ‘gung-ho’ about spending this December, as confidence increases after a rollercoaster year.
Despite the political instability of 2016, consumers are ‘gung-ho’ about spending this December, as confidence increases after a rollercoaster year.
From Brexit and hacking scams to zero-based budgeting and the rise of the digital duopoly, 2016 has been a busy year. And it wouldn’t have been the same without the Marketoonist’s take on the industry to get us through. Here are some of his top cartoons from the past year.
Consumers can change their mind about buying a product or service at any stage of the purchase journey and for any number of reasons but two new pieces of research find poor customer service and lack of availability are the main turn-offs.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Despite its rich heritage, luxury fashion brand Sunspel is eager to tell more modern stories to keep its customers coming back.
Royal Caribbean is hoping to convince more young people to switch from Airbnb and package holidays with its latest campaign.
Thomas Cook says its new campaign represents the needs and tastes of a “modern nation”.
Thinkbox believes a disruptive approach is the best way to communicate the ‘power’ of TV as an advertising channel.
Understanding the role smartphones play in consumers’ path to purchase is only going to get harder as mobile ad spend rises, so what are the challenges and how can marketers look to overcome them?
Coca-Cola Life sales have hit a new low after dropping 57% year on year.
With just six days to go until Christmas, new data claims Aldi’s Kevin the Carrot is this year’s most successful festive campaign.
As it teams up with CNBC for a new show about empowering startup businesses, Alibaba says it isn’t in a rush to become the next Amazon.
Having eliminated 12 of our top 16 campaigns of 2016, it is on to the finals as brands including Virgin Holidays, Adidas and Channel 4 battle it out.
What would you like to ask our career experts? Submit your questions now ahead Marketing Week’s first careers podcast.
From ‘visual albums’ to long form releases and guerrilla tactics, musicians have raised the bar for marketing in 2016.