M&S cuts ad spend as it focuses on direct marketing
Thomas HobbsM&S chief Steve Rowe has hinted M&S could continue to cut its marketing budget as it focuses efforts on its Sparks loyalty card.
M&S chief Steve Rowe has hinted M&S could continue to cut its marketing budget as it focuses efforts on its Sparks loyalty card.
Tesco and Asda are moving away from launching one big Christmas ad in favour of running a number of videos, as they look to celebrate customers’ ‘Christmas moments’.
Brands don’t realise the depth of insight available on social media, and that social platforms are a window onto purchase behaviour as well as what people like to talk about.
Airline hopes move will improve offers and tailor the experience for customers so they come back more often.
Welcome to the Marketing Week Christmas blog! A chance for the MW team to cram in all the latest festive advertising news in one place.
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The German discounter’s Christmas campaign stars a cartoon carrot called Kevin.
The use of messaging apps is growing worldwide along with the sophistication of artificial intelligence and ‘chat bots’, but can brands earn the right to share this private space and how will consumers choose to respond?
In a bid to stay at the forefront of creatives minds, YouTube has released a new campaign which features its first targeted cinema ad celebrating influencers and popular culture.
Morrisons has launched its Christmas TV campaign, with two ads focusing on real-life staff including butchers, bakers, greengrocers and wine specialists.
The British fashion brand is looking to boost its appeal and convince more older consumers to buy its clothes.
Three is moving away from ad blocking, instead urging the mobile industry to create “inspirational and relevant” ads.
As its fashion sales continue to plummet, M&S says the approach to fixing general merchandise will be about avoiding age stereotypes and prioritising data-based marketing.
Taking a risk on social media can reap big rewards for brands, according to British Airways.
From Three halting its ad blocking plans to Diageo branding zero-based budgeting “the new normal”, this is what went down in the marketing world this week.