How O2 set up a marketing effectiveness team
Leonie RoderickO2 set up a marketing effectiveness team 18 months ago as it looks to get the best bang for its buck by joining up its customer, brand and commercial divisions.
O2 set up a marketing effectiveness team 18 months ago as it looks to get the best bang for its buck by joining up its customer, brand and commercial divisions.
While the seemingly exponential rise of data can seem daunting, marketers from Marks & Spencer, Disney and the BBC believe there is a way to make sense of all the information to better target and delight consumers.
The ‘creative sprinkles’ amplifying the Christmas campaign are delivering for John Lewis’s bottom line.
Having controversially made a move to start selling ads, AdBlock Plus is now out to silence the critics.
Senior marketers from Unilever and Sport England have urged brands to take more risks and nurture creativity.
The retail brand is hoping its lighter ‘Get It Right’ Christmas campaign will achieve standout amid rival’s “sentimental” efforts.
The owner of the Sun, the Times and Sunday Times is looking to place a bigger emphasis on video, branded content, mobile and programmatic in 2017.
Envisioning your product or service as a subscription offering might lead you to consider how you would do your market differently.
I have been looking at some of the biggest marketing brands over the last 10 years and taking a leaf out of their book to refine my strategy for 2017.
Marketers are earlier adopters of most new technology than the consumers they serve, so it’s dangerous to make media plans on the basis that your personal habits are universal.
David Chalmers Senior marketing director On average, 24 % of B2B marketing budgets are allocated to meetings, conferences, trade shows and events, which is unsurprising. Meeting face-to-face sparks genuine and enduring connections. Events are a place where you can turn your prospects into customers, and your customers into relationships, and more importantly into revenue. The […]
Brands need to address the missing skills in marketing departments by focusing on core abilities, offering training and adapting quickly to change.
Marketers often devote their attention at Christmas to big TV campaigns and eye-catching retail promotions, but ensuring existing customers are as engaged as possible in the winter months is just as crucial to a profitable festive period.
Marketers warn against jumping on the latest tech fad and instead focusing on doing something of consumer value.