The rise of ‘social realism’ in advertising
Jonathan BaconBrands are increasingly using real people in their ads, as consumers reject flashy big-budget campaigns in times of austerity, but does this approach resonate with audiences?
Brands are increasingly using real people in their ads, as consumers reject flashy big-budget campaigns in times of austerity, but does this approach resonate with audiences?
As more brands turn to real-life people and situations in ads to connect with consumers, Marketing Week studies the emotional responses these ads elicit in comparison to big budget campaigns.
With British advertising’s most-hyped ad of the year now live, six senior marketers give their verdict.
Airbnb is looking to start owning more of its users’ “end-to-end travel experience” by placing a bigger focus on its hosts and organising activities.
Dating app co-founder and CEO Sean Rad on eliminating ‘locker room talk’ and why 2016 was the right time for Tinder to go political.
There are many debates taking place around one of the most significant sections of marketing strategy – segmentation and targeting. Most are nonsense.
News UK is restructuring its customer and product marketing teams for its newspapers by turning them into title-focused teams.
As John Lewis launches its latest Christmas campaign, we look back at some of its most memorable ads – festive or not.
With a noticeably lighter creative than last year’s Man on the Moon, John Lewis’s headline Christmas ad features a merry band of bouncing animals.
New Look is the first UK brand to make use of Snapchat’s personalised Snapcode geofilters.
With Donald Trump winning the race to the White House, what does it mean for business and brands?
On-demand food delivery app looks to double the data scientists working at its London HQ in a bid to drive 30% monthly growth and achieve international expansion
To be good at our jobs, we marketers need to be conscious of our own biases and actively seek alternative perspectives, otherwise we just try to confirm our own prejudices.
There’s no quick fix for loyalty – Ryanair might have shifted its focus in 2014 from operational efficiency to customer experience, but the old brand associations are still deeply embedded.
News Feed ads will open directly in Facebook Messenger in a bid to drive conversion by moving consumers away from the mobile web.