CMOs blamed first when companies miss growth goals
Rachel GeeA new study suggests a lack of understanding between the CEO and marketing is putting CMOs in the firing line.
A new study suggests a lack of understanding between the CEO and marketing is putting CMOs in the firing line.
Erika Clegg Co-founder It is good, of course, that digital marketing has allowed you to become highly selective about who your brands target and to track the results of those interactions, giving you much more power over your campaigning. However, the downside is that it has also passed a large part of the ownership of your brands’ […]
Nick Mival Director On a recent visit to a friend’s house, I was proudly introduced to his new ‘virtual assistant’ called Alexa. Alexa is the personification of the artificial intelligence behind Amazon’s smart speaker Echo. Alexa has a growing number of daily tasks she can help you with, for example telling you about the […]
New research suggests the marketing industry is focusing too much on short-term marketing effectiveness and that this is having a negative impact on awareness, share of voice and ultimately profits.
Burberry has enlisted Hollywood stars including Sienna Miller and Domhnall Gleeson for a three-minute festive film that celebrates its 160th anniversary.
In the third of a six-part series in partnership with Salesforce, we talk to executives from six disruptive brands about what type of talent make disruptive brands tick.
New research suggests the marketing industry is focusing too much on the short term and that this is having a negative impact on awareness, share of voice and sales.
Lyle’s is hoping to appeal to a new generation of bakers who might be nostalgic about the brand but don’t see it as relevant.
Having the space to feel relaxed, confident and inspired is helping marketers stay creative in a hyper-connected world.
From John Lewis appointing a new managing director to soaring sales of Marmite, here are five of this week’s most compelling marketing stories.
With Halloween retail spending set to reach £472m this year, brands are getting into the spooky spirit.
Even though concerns over the economy persist, British consumers are still planning to “splash out” in the run-up to Christmas.
With falling profits, planned staff cuts and concerns over its online operation, John Lewis’s newly appointed managing director Paula Nickolds inherits the department store chain at a challenging time.
Twitter’s sales and marketing divisions are taking the hit for the job losses, as it looks to become “more efficient” and profitable in 2017.
The battle for the White House is nearing completion and Donald Trump has set his sights firmly on mass media rather than using data-driven marketing to push his cause.