Google positions for an ‘AI-first world’
Rachel GeeThe launch of two Pixel smartphones, a VR handset and its ‘intelligent agent’ Google Assistant are all about a future with artificial intelligence at its core.
The launch of two Pixel smartphones, a VR handset and its ‘intelligent agent’ Google Assistant are all about a future with artificial intelligence at its core.
Festival of Marketing 2016: Unilever’s marketing boss is urging “a lost generation” of marketing leaders to tool up for digital or risk getting left behind.
Aldo is trialling in-store technology that aims to merge the customer’s ecommerce and retail experience, as the brand says “the days of customers walking around a shopping centre for six hours” are over.
Restaurant chain wins over Deliveroo, Facebook, Lidl and Snapchat, while Virgin Media CMO Kerris Bright wins Marketer of the Year award.
Even if we smack our heads in frustration when consumers make stupid choices, there’s nothing worse than a marketer who wastes money ‘educating’ a market. Customers’ perceptions must become your reality.
Mastercard has launched technology that uses biometrics to verify identification from selfies, in a bid to aid customers who are concerned about fraud and want a quicker way to make online transactions.
Donald Trump has rewritten the rules of political communications with a campaign that has earned billions of dollars’ worth of free media coverage and shown the power of emotion over reason.
Despite uncertainty following Brexit, brands such as TUI and the Premier League believe ‘Brand Britain’ is not lost and remains strong.
Consumers fears over data use are not fading so in order to build trust brands are creating a ‘contract’ with customers that enables them to take more control.
In a world where new products increasingly need a compelling story and purpose, are we getting too hung up on short-term sales forecasting and the breadth rather than the strength of their appeal?
First Utility has previously positioned itself as a challenger to the ‘big six’ energy providers but the brand’s CMO thinks it can be known for much more than that.
Despite the Association of National Advertisers (ANA) claiming agencies are aware and regularly mandate controversial practices including cash rebates, David Wheldon, CMO of the RBS Group, says “too many marketers” still have their “heads in the sand”.
Finding talent is marketers’ biggest issue, yet they outsource hiring to agencies who don’t understand marketing. The Secret Marketer’s first rule of recruitment is: read every single application.
In a bid to grow brand awareness, Ovo Energy has appointed Dyson’s Adam Rostom as its new chief marketing officer.
Donald Trump has succeeded in appealing to voters’ emotions during the US presidential campaign, but marketers should not rush to copy the tycoon’s tactics.