Mark Ritson: Is content marketing a load of bollocks?
Mark RitsonThe emergence of content marketing as a separate discipline has distracted marketers from their real job of communicating with customers and selling stuff.
The emergence of content marketing as a separate discipline has distracted marketers from their real job of communicating with customers and selling stuff.
In the second of a six-part series in partnership with Salesforce, we talk to six executives from six disruptive brands about how startups can get off to a great start.
Product placement deal will see the fitness wearables brand help contestants on this year’s show stay healthy and let viewers track their heart rate as the pressure builds.
From Sir Martin Sorrell on Facebook video ads, to Fitbit’s move further into healthcare and MasterCard’s attempts at mastering the selfie, find out everything you need to know from the past week in marketing.
From creating fragrances at her kitchen table to starting her second brand from scratch, fragrance entrepreneur Jo Malone believes the best companies put consumers at the creative heart of everything they do.
Brands need to get a grip on their direct marketing or risk being deleted by ‘overwhelmed’ consumers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Dark social squads of hyper-connected brand advocates are fuelling Adidas’ bid to become the “hottest social currency” in football.
On day two at the Festival L’Oreal offered advice on how to pay influencers and Amnesty International shared some examples of marketing on small budget
Jaguar’s ‘Feel Wimbledon’ biometric data campaign was picked by the Apple co-founder to win the Tech Excellence award.
Uber says its charitable initiative Uber Giving aims to tell the brand story and therefore provide a return to the company.
Game has shifted focus away from an “obsession” with toppling rivals such as Amazon and Tesco to instead engaging directly with the gaming community.
Marketers and creatives lack a post-Brexit plan, BBC Worldwide CEO Tim Davie has claimed during a Festival of Marketing debate that also featured FA CEO Martin Glenn and former culture minister Ed Vaizey.
Wozniak dismissed brands such as Google for prioritising ad dollars over product, as he admitted Apple might have reached a plateau.
Fitbit is focusing more heavily on healthcare, as it looks to produce products that aid consumers with chronic health conditions such as diabetes and cardiovascular disease.