Uncategorized

Bentley appoints Volkswagen man as global marketer

Marketing Week

Bentley Motors has appointed the head of Volkswagen’s North American operations, Len Hunt, as global sales and marketing director. Hunt will join the company on November 1, and will report to chairman and chief executive Dr Franz-Josef Paefgen. He replaces Adrian Hallmark, who goes in the other direction to head Volkswagen in North America. Bentley […]

Audi appoints Volkswagen boss to head UK marketing

Marketing Week

Audi has appointed Volkswagen Commercial Vehicles marketer Nigel Brotherton as head of UK marketing. Brotherton replaces Gary Savage, who becomes head of operations. Both will report to new UK director Jeremy Hicks. It was reported that former Skoda marketing chief Chris Hawken, who has been at Volkswagen in Singapore for the past three years, was […]

Direct Line poaches Mike Tildesley

Marketing Week

Direct Line has poached More Than marketing director Mike Tildesley to join the company in the same role. Peter Corfield, who had been overseeing the role temporarily, will return to his role as marketing director at sister company Churchill.

OFT rules against Mastercard

Marketing Week

The Office of Fair Trading (OFT) says that Mastercard and the banks that issue its credit card overcharged customers between 2000 and 2004. Mastercard has since changed its charging practices, but the OFT says it may still face a fine. Mastercard is set to appeal.

Will a change of agency help put Argos back on track?

Marketing Week

Richard E Grant’s rock star character Zac may find that his supply of Argos goods, sourced by his enterprising assistant Pam, is about to dry up as the retailer is on the verge of appointing a new advertising agency. Argos is in final discussions with Clemmow Hornby Inge over its &£35m advertising account. The move […]

RAC marketers laid off as Aviva slashes department

Marketing Week

Aviva is to halve the size of the RAC’s marketing department, with the loss of up to 30 jobs, following its £1.1bn takeover of the motoring services company earlier this year. The RAC’s 60 marketers were told yesterday (Tuesday) that their roles are being scrapped but that they could reapply for one of about 30 […]

RAC marketers laid off as Aviva slashes department

Marketing Week

Aviva is to halve the size of the RAC’s marketing department, with the loss of up to 30 jobs, following its £1.1bn takeover of the motoring services company earlier this year. The RAC’s 60 marketers were told yesterday (Tuesday) that their roles are being scrapped but that they could reapply for one of about 30 […]

Mastercard to tap into the millions of ‘unbankables’ with pre-pay card

Marketing Week

Mastercard is launching an electronic “virtual wallet” to target migrants and households without bank accounts in September. Called Cashplus, the pre-paid Mastercard will enable customers to buy ready-to-use cards in retail outlets, in much the same way as mobile top-up vouchers and phone cards. Mastercard Europe and partner Advanced Payment Solutions (APS) hope to tap […]