Morrisons’ sales recovery piles more pressure on the discounters
Thomas HobbsMorrisons’s half-year profits increased for the first time in four years but its CEO says recovery is “still in the foothills”.
Morrisons’s half-year profits increased for the first time in four years but its CEO says recovery is “still in the foothills”.
In their pursuit of a disruptive digital strategy, brands advocate shifting spend from high impact TV advertising to a personalised, content-led approach.
Nationwide is in the midst of a brand overhaul, with CMO Sara Bennison suggesting it will have to keep on evolving if it is to avoid becoming ‘the next Woolworths’.
The news that AdBlock Plus will start to sell ads has split consumers and resulted in ridicule from the advertising industry.
Just Eat is rebranding in a bid to expand into different “food occasions” and convince consumers that take-away is not just for dinner.
At Marketing Week’s Data Storytelling Conference on 1 November, attendees will hear from the likes of Disney, eBay and The Telegraph on how brands can set up their data systems and processes to derive business-changing marketing insights. The three brands gave us a preview of their presentations.
Marketers need to focus more on consumer behaviour rather than segmenting people simply by generation, according to two new studies.
Nationwide is to include ‘building society’ in its brand name for the first time as it looks to “raise its heads” above the rest of the sector and better articulate what makes it different.
UK consumers are the most likely to think online advertising is ‘getting worse’ or becoming more ‘creepy or intrusive’ when compared to their European and US counterparts.
Confidence doesn’t come naturally to everyone but there are ways to boost it and control it that all marketers can learn. Ahead of their session at the Festival of Marketing, Virgin Red’s Helen Tupper and Sainsbury’s Sarah Ellis, share their tips and advice.
Polls have opened for Data Professional of the Year, with the winner to be announced at Marketing Week’s Data Storytelling Awards. Vote for your favourite from the five-person shortlist before the 21 September deadline.
This year marks the first time a non-retail tie-up has topped C&E Advisory’s most admired corporate-NGO partnerships barometer.
Corporate-NGO partnerships are evolving. No longer are they simply a reputation building or fund raising exercise. It’s now about sparking innovation and spurring on societal and environmental missions through the sharing of contacts and knowledge.
Companies need to start treating job candidates like customers if they want to attract the best workers, according to research by LinkedIn.
Marketers are accountable for every pound they spend so knowing the value of programmatic activity is essential.