Top marketers on the future of programmatic
Maeve HoseaJust Eat, Direct Line and the FT explore where programmatic advertising is headed next and what that means for brands.
Just Eat, Direct Line and the FT explore where programmatic advertising is headed next and what that means for brands.
Summer is in full swing, with holiday breaks providing a perfect opportunity for marketers to catch up on some reading. We asked some of the industry’s top marketers what titles are on their summer reading lists.
More than 600,000 startups were registered in the UK last year but those that have the best chance of securing funding for future growth are the ones that put marketing high on the agenda.
Film has played a central role throughout Sara Frain’s career, setting her up to lead marketing at art house chain Picturehouse Cinemas. She explains the key influences on her career development.
A new ruling by the ASA has banned two of Amazon’s delivery ads, deeming them unclear and “misleading” to customers.
Following the uproar caused by Marketing Week columnist Mark Ritson’s assertion that all marketing experts should have a formal qualification in marketing, senior marketers on both sides of the argument debate the hotly contested issue.
Arsenal is the first Premier League club to launch an app specifically for young supporters as it makes ‘fans of the future’ a key priority.
Marketers encouraged to “keep calm and carry on” as forecast points to ad spend growth over the next two years.
Retailer hopes partnership with startup accelerator TrueStart can help it remain innovative amid disruption from brands such as Amazon, Asos and Aldi.
From Twitter kicking off a new campaign to lure in users and battle falling revenues to McDonald’s using Pokémon Go to boost the business, it has been a busy week in the world of marketing. Here are the five things you need to know.
Consumers are turning their backs on making big purchases as confidence takes a hit following the vote to leave the EU.
Amy Cole talks about what it takes to be a visionary and what changes she expects from marketing in the next 10 years.
With brands including Just Eat, Airbnb and the Wimbledon tournament recently incorporating Apple TV into their social marketing strategies, will the platform finally take off for brands?
Can print reverse a long-term decline in ad revenues or have marketers moved on?
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here