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Mastercard axes music deal

Marketing Week

The Music of Black Origin (MOBO) Awards is searching for a headline sponsor following Mastercard’s decision to withdraw from its multi-million pound involvement with the annual ceremony. Mastercard has sponsored the event since 2000 and the deal is worth more than &£1m a year. The awards ceremony has become one of the most important events […]

WH Smith chief executive poaches Argos marketer

Marketing Week

WH Smith’s new chief executive Kate Swann has picked a former Argos colleague to be the new marketing director for the high street book, magazine, stationery and music retailer. Argos head of product marketing Stephen Clarke is to join his former boss Swann as marketing director for WH Smith UK Retail. Swann was managing director […]

VW appoints global marketing boss

Marketing Week

Volkswagen has appointed former Mitsubishi Europe president Stefan Jacoby as its top marketer, with responsibility for all the group’s brands. Jacoby takes a boardroom role that has been vacant since the resignation of Robert Büchelhofer last April, following a spat over strategy with chairman Bernd Pischetsrieder, who has assumed personal control of marketing in the […]

VW appoints global marketing boss

Marketing Week

Volkswagen has appointed former Mitsubishi Europe president Stefan Jacoby as its top marketer, with responsibility for all the group’s brands. Jacoby takes a boardroom role that has been vacant since the resignation of Robert Büchelhofer last April, following a spat over strategy with chairman Bernd Pischetsrieder, who has assumed personal control of marketing in the […]

ASA raps Ryanair over Prince Charles image

Marketing Week

Low-cost airline Ryanair has been rapped by the Advertising Standards Authority (ASA) for using an image of Prince Charles to promote its low fares. The ad, which ran in several newspapers under the headline: “Prince’s Secret Revealed.” attracted 19 complaints, although none were from the Prince’s official office at St James’s Palace. The ASA ruled […]

Late Coca-Cola strike sees off Nationwide

Marketing Week

Nationwide has been rocked by the loss of the title sponsorship of the Football League following a late &£15m ambush bid by Coca-Cola. Nationwide was told the sponsorship rights had gone to Coca-Cola just hours before the deal was made public last Thursday, the day it had expected to finalise its own &£12m deal, following […]

VW’s 30-year ad spree

Marketing Week

Volkswagen has taken an entire ad break on Channel 4 to promote its new Golf and the total advertising for an issue of Auto Express using advertisements from the model’s 30-year history. Volkswagen is also encouraging consumers to choose their favourite Golf ad on its website, where there are three ad campaigns for each of […]

RBS poaches top Argos marketer

Marketing Week

Argos marketing director Paul Geddes has been poached by the Royal Bank of Scotland (RBS) to oversee marketing for the RBS and National Westminster Bank brands. Geddes will be marketing strategy managing director for retail banking at the RBS Group. He will report to group chief executive for retail banking Benny Higgins. His responsibilities will […]

Mars bar to sponsor Blind Date substitute

Marketing Week

Mars bar is to sponsor ITV1’s new prime-time Saturday night dating show, which replaces Cilla Black’s Blind Date. The Masterfoods brand is understood to have paid about £700,000 to sponsor the programme, called Love on a Saturday Night. Granada Enterprises and Alliance, part of Zenith Optimedia, are believed to have negotiated the package, which includes […]