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Whatever makes you happy

MaryLou Costa

Mirror mirror on the wall, who’s the happiest of them all? Those living in Northern Ireland, according to initial findings of the ONS’ happiness survey. Money can’t buy you happiness after all it seems, as despite being wealthier, it’s Londoners that have been found to be the least happy people in the country. The Office […]

Retail design: the customer journey

Josie Allchin

Strategic inconvenience: how inconveniencing consumers can help brands build profits, read the cover feature here Vente-privee, a French ‘flash’ sale website, doesn’t have a search function – click here to read how it works for them MD of consumer markets at CallCredit, Tom Ilube, tells us why new brand Noddle will help to break the […]

Army

TA launch ‘Mission Briefing’ ad

Rosie Baker

brightcove.createExperiences(); The British Army has launched a TV ad campaign as part of a major recruitment drive for the Territorial Army, as previously revealed in Marketing Week last month. The TV ad, created by Publicis London, is part of a broader campaign across social media under the “Do More. Be More” strapline. AKQA is working […]

Keith Weed

Q&A: Keith Weed, Unilever

Josie Allchin

Unilever’s chief marketing and communications officer, Keith Weed, talks to Marketing Week at an event to mark one year since the launch of their Sustainable Living Plan. See what he has to say about creating consumer demand for sustainable products and what role marketing has to play in promoting sustainability.