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VW plans online launch strategy

Marketing Week

Volkswagen is supporting the launch of its luxury car, the Phaeton, with an online media strategy whereby highly targeted online advertising takes visitors to the centrepiece of the launch – thephaeton. Tribal DDB, the agency that devised the campaign, collaborated with media owners such as Digital Look, Autoexpress, CNN Traveller, Classic FM and The Times.

Volkswagen appoints Ralf Otto Limbach

Marketing Week

Volkswagen has appointed Ralf Otto Limbach as global marketing manager. He moves from his position as Latin America president and executive director. He replaces Robert Büchelhofer who resigned from the board last month due to a disagreement over strategy.

Four vie for £42m Argos and Homebase account

Marketing Week

Argos Retail Group is reviewing its media buying and planning accounts for its Argos and Homebase brands with a view to consolidating the business into one agency. Together the accounts are worth &£42.4m MindShare, the incumbent on the &£21.4m Argos account, PHD, the incumbent on Homebase’s &£21m account, Carat and MediaCom are pitching. Marketing Week […]

Volkswagen’s board director resigns

Marketing Week

Volkswagen’s board director with responsibility for sales and marketing, Robert Büchelhofer, resigned last week following a disagreement on the group’s future direction. He had occupied the post since 1995. Volkswagen has not yet announced a replacement.

Snickers to back street sports event

Marketing Week

Masterfoods’ chocolate bar Snickers is launching a two-day “street sports” World Championships and music festival to attract younger consumers. Snickers Game On will be held at The Dome (formerly the Millennium Dome) in London on June 21 and 22. The event has been put together by SponsorCom Sport (the event and sports marketing division of […]

Volkswagen’s board director resigns

Marketing Week

Volkswagen’s board director with responsibility for sales and marketing, Robert Büchelhofer, resigned last week following a disagreement on the group’s future direction. He had occupied the post since 1995. Volkswagen has not yet announced a replacement.

Ryanair axes entire Buzz marketing team

Marketing Week

Budget airline Buzz’s marketing and commercial team will be axed following the sale of the low-cost airline, which was launched in January 2000 by Dutch airline KLM, to rival Ryanair. All seven members of the marketing team have been handed their notice. UK head of sales and marketing Adam Harris, European head of sales and […]

Ryanair axes entire Buzz marketing team

Marketing Week

Budget airline Buzz’s marketing and commercial team will be axed following the sale of the low-cost airline, which was launched in January 2000 by Dutch airline KLM, to rival Ryanair. All seven members of the marketing team have been handed their notice. UK head of sales and marketing Adam Harris, European head of sales and […]

Rewriting the marketing effectiveness rulebook

Marketing Week

When Peter Fisk was made chief executive of the CIM, one of his aims was to make marketing a boardroom issue. Alan Mitchell suggests how he can do it Dear Peter, congratulations on your appointment. By now you’ll be getting down to your task of developing a new strategy for the Chartered Institute of Marketing. […]