Many senior marketers are teaching digital natives on digital though don’t necessarily understand it themselves, or as Keith Weed says, they are “reading from a book or just using management skills”, which isn’t enough.
Unilever’s CMO, Keith Weed says that marketers should focus on four big trends and link them together through strategy, in order for organisations to deliver a future they can see.
Brands are taking an “outdated” approach when it comes to finding celebrities to work with, according to new research.
If Brexit were a brand – I mean a real brand, one you buy in a supermarket to wash your undies with – things would have been a lot simpler last week.
With the value of the British pound continuing to slide post-Brexit, there are fears for the stability of major brands from sectors including banking and retail.
Though there is still much uncertainty around what the ‘Leave vote in the EU referendum will actually mean for business and the economy, there are indicators that brands in sectors such as luxury, discounting and alcohol could see benefits from Brexit.
After a whirlwind of award ceremonies, beach panel discussions and endless glasses of rosé, Cannes Lions has been and gone. We explore the themes that dominated the festival.
Young adults who share accommodation but are not related or in a relationship are a tricky group for marketers to reach, which is why unaddressed mail can be very influential.
Although many senior marketers have expressed ‘shock’ at the UK’s decision to leave the European Union, the outcome of the referendum should not be measured purely by risk but also opportunity.
Marketing Week has spoken to senior marketers about how the Brexit vote will impact their marketing budgets, the wider marketing community and why the Leave campaign had the upper hand.
Airbnb’s CMO Jonathan Mildenhall says that “for the first time in his career” agencies are not being as creative or disruptive when it comes to content creation and are struggling to keep up with technology.
With many British businesses still assessing the impact of the UK’s decision to leave the European Union, Malcolm Walker, the chief executive of high street stalwart Iceland, believes things will settle down and says the decision “isn’t the end of the world” for retailers.
The ‘death’ of digital is an overblown idea that forgets we need experts in digital marketing tactics, even though they shouldn’t be separated out from the wider marketing strategy.
All the latest news and opinion following the EU referendum result.
With the UK voting to exit the European Union, the marketing industry has reacted with both shock and intrigue.