Marketoonist on Snapchat marketing
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.comor on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.comor on Twitter @tomfishburne See more of the Marketoonist here
Cannes 2016: As the Cannes Lions Festival of Creativity gets underway in France we round-up everything you need to know from the day’s events.
News UK is investing “millions of pounds” in mobile video and launching a new “vertical video” advertising model as it seeks to capitalise on growing consumer appetite for mobile viewing.
With just a few days to go until Brits vote Leave or Remain as part of the EU referendum on June 23, new research has suggested that nearly three quarters (69%) of the nation have still not seen any online video ads relating to either side.
For young adults living at home with their parents, receiving mail in the post is a novelty in a world where most of their communication is digital, reports Steve Hemsley.
Virgin Group is today (20 June) launching its first loyalty programme with the aim of uniting its disparate businesses under one brand – Virgin Red. Speaking exclusively to Marketing Week, Sir Richard Branson explains why the strength of the Virgin brand lies in its people and offers his thoughts on why marketers and entrepreneurs are not so different.
Virgin is uniting all its UK businesses under one loyalty programme for the first time as it looks to boost engagement with its customers and give them a reason to pick Virgin over its competitors.
As Just Eat launches its “industry-first” group ordering service on Apple TV, the brand’s UK marketing director Ben Carter tells Marketing Week how it plans to become part of customers’ everyday lives.
This month’s YouTube top 10 ads is Cannes-themed. Always’ empowering #LikeAGirl and Pokémon’s Super Bowl-related spot seem to have hit the mark with viewers.
Data leads thinking, planning and budget allocation in a digital world but how can brands ensure they are getting a true measure of success across platforms, channels and devices?
Many marketers feel “unprepared” for the newly passed EU General Data Protection Regulation (GDPR) and believe senior management must take responsibility to ensure their business is ready to adapt, new research says.
Influencers are turning the world of content on its head, matching their authentic voice and strong social following with brand expertise to create a truly compelling message. Ahead of Marketing Week’s panel at Cannes Lions next week we look at what the future of influencer marketing holds.
Leaving the EU could create a two-tier system between British consumer protection laws and those on the continent, posing new barriers to trade.
Leaving the EU could make it harder for UK brands and marketing agencies to find and hire the best people.
Remain campaigners argue Brexit would be an ‘isolationist’ move that would undermine Britain’s standing in the world, but the Leave campaign claim it would be a ‘galvanising’ moment for the country.