The context for commercial success is set by PR
Dominic ShalesThe role and expectations of PR and marketing are changing, says Dominic Shales at Lexis, who questions whether within 10 years marketing could become a sub-set of PR.
The role and expectations of PR and marketing are changing, says Dominic Shales at Lexis, who questions whether within 10 years marketing could become a sub-set of PR.
As a would-be influencer, it is important to get on board the social media bus and use it as a tool to stay a step ahead of your industry peers and competition, says FinchFactor’s Donna Amey.
To succeed in a changing B2B communications landscape, brands need to put people – not products – at the heart of their PR and marketing strategies, says Nelson Bostock Unlimited’s Nick Clark.
The best route to productive influencer marketing is maintaining a record of how influence works in practice, both for your brand and competitors, says Vuelio’s James Barber.
Former Thomas Cook CEO Harriet Green is now at IBM, pushing its internet of things agenda and drawing on her background in marketing to lead the business through its next stage of growth
With the decline in text and increase in sharing through pictures and video, Facebook’s EMEA vice president Nicola Mendelsohn said she would put money on Facebook becoming “all video over the next five years”.
The polls are still within the margin for error, but marketing theory suggests we are heading for Brexit.
Microsoft is buying LinkedIn for $26.2bn in a deal that the two companies say will “change the way the world works” but will also provide both with more data so they can serve more relevant content and advertising.
Twitter has introduced a new lower standard for the viewability of digital ads on its platform following requests from advertisers. The move comes despite widespread industry calls for 100% viewability and raises questions over it is really as effective as some marketers think.
Helen Tupper, head of marketing at Virgin Red, outlines three steps all marketers should take when trying to build a successful mentor relationship
The words ‘vulnerable consumer’ might conjure up pictures of an elderly person suffering from dementia but thinking around vulnerability is evolving and marketers must communicate in the right way or risk jeopardising valuable consumer relationships.
New research suggests marketers that get into virtual reality now will have the opportunity to become market leaders and capitalise on growing demand among consumers for immersive, high quality content.
As brands invest more in programmatic, ad fraud and transparency are becoming a growing concern causing many to switch agency or bring activity in-house in order to gain greater control.
The budget airline will launch ‘Ryanair Rooms’, an accommodation service that plans to collaborate with leading travel brands to provide a low price accommodation offer to its 116 million customers.
O2 is looking to personalise the communications it sends out on its owned and earned media by tracking users on ‘dark social’ – content sharing that cannot be accurately tracked because it takes place on messenger apps or via email, rather on Facebook or Twitter.