Instagram has introduced a “new look”, with a redesign of its logo created in a bid to unify its family of apps (including Boomerang and Layout) into a “simpler, more consistent” design.
If marketers want to be taken seriously they must end their preoccupation with tactics and tools and focus on their strategy, devised by thoroughly researching, segmenting and targeting their market.
The fight between the two sides in the EU referendum is as much a battle of marketing as it is a clash of ideas.
The Marketing Academy has selected the 30 emerging leaders that will take part in its 2016 scholarship programme from more than 350 nominations.
Sainsbury’s and Morrisons have rejected claims that a focus on price cuts will lessen quality perception, with both claiming that a mix of premium quality and competitive pricing is key to revival.
Brand valuation has come in for criticism lately, notably from Marketing Week columnist Mark Ritson, but Brand Finance believes brands need to start providing more transparency over their intangible assets and see the value in things like intellectual property (IP) and integrity if they want to see their brand value rise.
With more big brands moving their marketing and sales departments closer together in a bid to become more agile, marketers will need to talk the talk as well as walk the walk if they want to take on the commercial side of the business.
Marketing’s influence is bigger than ever. Few other roles have the depth and breadth of responsibilities. From the big strategic challenges to issues of execution, Marketing Week promises to serve all your content needs.
As more brands consider taking activity in-house, how is the client-agency relationship changing and do marketers have greater control?
The fundamentals of marketing are the same as ever despite changing media and consumption habits, but new Marketing Week research shows customer experience, data and brand strategy have gained in importance while advertising has become less of a day-to-day priority.
High street stores will be a “big part of the future” for Notonthehighstreet.com, according to its chief executive Simon Belsham, who says its brand focus in sharing the stories of its suppliers is giving it “an edge” over bigger names such as John Lewis.
Mark Ritson, our award-winning columnist, consultant and marketing professor, gives his views on millennials, targeting and digital marketing.
UK brands can learn a lot from their American cousins in how to offer great customer experiences, according to new research, which suggests investment in resolving customer complaints and better segmentation are needed.
With the EU referendum just seven weeks away, Marketing Week explores the impact Brexit could have on growth, talent, regulation and ‘Brand Britain’.
The act of selling is at the heart of business, and yet we often internalise images of selling drawn from capitalism’s worst moments, which gives those involved in selling an unhelpful background sense of shame.