Very and Walt Disney have made it to the top of the leaderboard for YouTube’s most popular ads this month. Lancôme has also managed to secure two places in the top 10 with the Juicy Shaker ads, based on its new martini inspired products.
YouTube is launching a six-second ad format for mobile in a bid to adapt to changing consumer viewing habits and grab the attention of consumers who prefer watching videos on their phones.
Social media Customer expectations about certain things aren’t set by us – they’re set by other consumer industries. With social media, the speed that consumers expect you to react to stuff is quite instant. Once upon a time, people would write to you and expect a response in a week. On social media, people expect […]
Spend on UK advertising will finally surpass pre-financial crisis levels next year as marketers turn to emerging formats on mobile, social media and native.
Millennials will account for 50% of the global workforce within the next four years so brands need to understand how to manage them more effectively. That means creating a collaborative environment where people are continually challenged so they don’t get bored and allowing them to take ownership of their development, says Helen Tupper, careers consultant and head of marketing at Virgin Red.
With confirmation today (25 April) that BHS has filed for administration, its demise is proof that brands can no longer ride on past glories and must innovate to survive.
Despite being ridiculed, Coca-Cola has made the right branding move by using its red circle logo as a visual code on the cans of all its product variants, but with fizzy drinks declining it’s no more than delaying the inevitable.
With just over 100 days to go until Rio 2016, brands stand to benefit greatly from being associated with the major sporting event as research reveals a third of people define themselves as ‘obsessed’ with the Olympic Games.
Max Factor is making all of its 500 products scannable through an app, which will provide the consumer with tailored content and reviews, in a bid to “revolutionise the world of cosmetics and the retail sector”.
Starbucks is planning to expand its use of personalisation beyond email and into mobile as it looks to boost loyalty, increase sales and improve efficiency.
Google parent Alphabet talked up the success of YouTube and said the shift to mobile is helping it better understand its users despite sales disappointing analysts in the first quarter.
As stress levels in the profession continue to soar, marketing leaders need to pay closer attention to the emotional needs of their teams, a panel at Advertising Week Europe has warned.
The CEO and former marketer is committed to creating differentiation in what many consider a commodity marketplace.
While brands and agencies love to celebrate their successes, there are certain issues such as an over-reliance on data and a siloed approach to work that too many marketers are avoiding talking about according to top marketers from Sainsbury’s, Unilever and Travelex.
Restaurant chain Leon has increased its outlets by 50% over the past year and grown breakfast sales thanks to a carefully orchestrated campaign done on a minimal budget. In the second of Marketing Week’s shoestring marketing series, marketing manager Saskia Sidey explains how.