Five mobile marketing mistakes and how to fix them
Jonathan BaconAlthough mobile strategies are beginning to mature there are several pain points that continue to frustrate marketers.
Although mobile strategies are beginning to mature there are several pain points that continue to frustrate marketers.
When you talk to people abroad about what makes Britain great, the answer typically involves a combination of The Beatles, Sherlock and Shakespeare. In other words, ‘Brand Britain’ in the eyes of the global market is an identity founded firmly on British cultural exports – whether it’s TV, comedy, literature, design or film.
Pernod Ricard is hoping to expand its “fast growing” ecommerce channel through innovations and partnerships, as it looks to build on 20% sales growth and own the digital channel.
Consumers increasingly want organisations to demonstrate a purpose beyond profit and prove a business commitment to making the world a better place, but it requires more than a snappy slogan, with brands needing to set out their objectives and prove they are in it for the long term.
Having a clear understanding of your customers’ journey to purchase is essential to generate repeat sales, encourage people to buy your products more often and spend more money with you over their lifetime.
From Twitter outlining controversial changes to its timeline to the Premier League revamping its brand identity, here are the five things you won’t want to have missed this week.
As the Unilever Foundry approaches its second birthday, the start-up hub is preparing for the future. Its head Jeremy Basset explains why redefining the Foundry’s targets and promoting social purpose is now more important than ever before.
Focusing on the negative implications of alcohol consumption will not change consumers’ drinking habits, instead brands need to use trusted figures to share positive messages.
TV services need to focus their attention on the next generation of tech-savvy viewers who want greater flexibility and a better choice of content, not paid-for linear programming.
Move aside traditional brands as YouTube’s top 10 ads for January clearly shows mobile gaming brands are catching the public’s attention. Here’s the rundown of the top 10.
If VW can peddle a message of trust, anything can happen.
Increasing competition from the financial technology sector, also know as fintech, is prompting large financial institutions to seek out new partnerships and collaborations.
Financial technology brands are shaking up what has been a stuffy and inaccessible industry by meeting changing consumer demands head-on, and marketers stand to learn a great deal from their disruption.
Channel 5 has unveiled a major rebrand as it aims to reflect the different identities of its numerous TV channels and explain to both viewers and advertisers the ‘breadth’ of content it airs.
The Premier League’s new brand identity is an attempt to shed its corporate image and become more fan friendly as it looks to attract more brand sponsors and ensure it can compete on the global stage with rival leagues in Germany and Spain.