Volkswagen has won the Marketing Week Effectiveness Awards 2003 grand prix for devising and implementing a far-sighted strategy that boosted sales of its diesel models by 40 per cent. VW also collected an award in its brand category – durables and automotive.Among other winners, Martin Glenn, president of PepsiCo UK, received the chief executive award […]
The Link, the mobile retailer that is part of the Dixons Group, has appointed Argos’s head of business development Mike Ashley as its marketing director. Ashley will report to The Link’s managing director Nick Wood. He replaces Joe Garner, who has moved to become operations and business development director at Dixons (MW May 29). Ashley’s […]
The Link, the mobile retailer that is part of the Dixons Group, has appointed Argos’s head of business development Mike Ashley as its marketing director. Ashley will report to The Link’s managing director Nick Wood. He replaces Joe Garner, who has moved to become operations and business development director at Dixons (MW May 29). Ashley’s […]
Sponsorship can get a bit monotonous. Sport, buildings, people. And it’s not like being at school: companies can’t just pledge 50p and then pretend not to be in when it’s time to cough up the money. So you’d think that companies would jump at the chance to sponsor an interplanetary spaceship. Not so, it seems. […]
Skoda has appointed Volkswagen marketer Chris Craft as managing director. He replaces Rob Tracey, who had been Skoda’s managing director since 1999. Tracey remains within the Volkswagen Group as managing director of automotive IT company gedas United Kingdom. Craft moves over from Volkswagen Group UK, where he was head of group services, overseeing its portfolio […]
Argos Retail Group (ARG) is tipped to hand its media and planning accounts for the Argos and Homebase brands, worth a combined total of &£42m, to MindShare following a four-way pitch (MW May 15). MindShare, which is incumbent on the &£21.4m Argos account, pitched against PHD – incumbent on Homebase’s &£21m account – Carat and […]
Warner Bros Consumer Products has appointed Mars marketer Alvaro Sanchez as its director of UK commercial marketing, with a remit to develop merchandising tie-ins with various Warner properties such as the Harry Potter movies. Sanchez replaces Alison Jordan, who has left to join Molton Brown as the cosmetics company’s first marketing director. He will report […]
Volkswagen has taken over Canary Wharf Underground station for this week. The sponsorship coincides with the MotorExpo show. The deal was negotiated by Viacom Outdoor’s Impact Team.
Volkswagen is supporting the launch of its luxury car, the Phaeton, with an online media strategy whereby highly targeted online advertising takes visitors to the centrepiece of the launch – thephaeton. Tribal DDB, the agency that devised the campaign, collaborated with media owners such as Digital Look, Autoexpress, CNN Traveller, Classic FM and The Times.
Volkswagen has appointed Ralf Otto Limbach as global marketing manager. He moves from his position as Latin America president and executive director. He replaces Robert Büchelhofer who resigned from the board last month due to a disagreement over strategy.
Diageo is to ditch its pint dispensing system Guinness FastPour, less than a year after its trial, following a disappointing response from customers. The FastPour system, which claimed to deliver a “perfect pint” in only 25 seconds instead of the usual 119.5 seconds, was first tested in September last year in pubs across London and […]
Argos Retail Group is reviewing its media buying and planning accounts for its Argos and Homebase brands with a view to consolidating the business into one agency. Together the accounts are worth &£42.4m MindShare, the incumbent on the &£21.4m Argos account, PHD, the incumbent on Homebase’s &£21m account, Carat and MediaCom are pitching. Marketing Week […]
Nationwide is to promote its sponsorship of the FA Cup this weekend with an outdoor campaign in Cardiff featuring street banners, a branded blimp, bus advertising and free merchandise.
Nationwide is to promote its sponsorship of the FA Cup this weekend with an outdoor campaign in Cardiff featuring street banners, a branded blimp, bus advertising and free merchandise.
Volkswagen’s board director with responsibility for sales and marketing, Robert Büchelhofer, resigned last week following a disagreement on the group’s future direction. He had occupied the post since 1995. Volkswagen has not yet announced a replacement.