Women’s sport is bringing new people into sport, data suggests
Molly InnesThe latest Women’s Sport Trust research shows 2023’s viewing figures are down on last year’s, but there was record growth in golf, cricket and netball.
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Confused.com CMO Sam Day to leave role
Josh StephensonSam Day has been CMO at the price comparison website for nearly six years and is credited with turning the brand around.
‘It’s no secret we had a perception issue’: How Sports Direct is using Christmas to boost its brand
Molly InnesChristmas is a “great barometer” for seeing where the brand is at, says Frasers Group CMO Beckie Stanion.
M&S Food celebrates Christmas with Ryan Reynolds and Rob McElhenney
Chris SutcliffeM&S Food is bringing back Dawn French for a third installment of its Christmas fairy campaign. This year she is joined by Hollywood A-listers Ryan Reynolds and Rob McElhenney.
‘More fun and modern’: Waitrose on its party-focused Christmas ad
Molly InnesFor its first ad with Saatchi and Saatchi, Waitrose is pushing “against the norms” of Christmas advertising, says customer director Nathan Ansell.
Boots’ Pete Markey named Marketer of the Year
Marketing Week ReportersThe Boots CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards 2023.
Guinness scoops Brand of the Year prize
Marketing Week ReportersFrom becoming Britain’s most popular pint to its remarkable sales growth across Europe, Marketing Week’s Brand of the Year has had a year to remember.
Cadbury, Guinness and ITV win big at the Marketing Week Awards
Marketing Week ReportersCongratulations to all the winners of this year’s Marketing Week Awards, including Grand Prix winner Cadbury, Brand of the Year Guinness and Boots CMO Pete Markey, who is Marketer of the Year.
Asos is investing £30m in brand building as it eyes a move away from ‘seductive’ performance marketing
Molly InnesThe online retailer wants to be profitable by the end of its 2025 financial year, as it looks to ‘re-invent’ its marketing efforts.
M&S tells customers to take it easy and ‘Love Thismas, not Thatmas’ for Christmas
Chris SutcliffeThe clothing and home campaign for M&S features a number of celebrities including Hannah Waddingham encouraging the public to embrace only the things they love about the festive season.
‘Pretty shocking’: What’s happening with junior marketer salaries?
Molly InnesSalaries at the junior end of the spectrum have increased, suggest marketing recruiters, however 2023’s uncertain job market, off the back of a strong 2022, has caused big problems for job-seeking marketers.
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Badly designed surveys don’t promote sustainability, they harm it
Mark RitsonBrands love reported data that shows people care about sustainable consumption, but these spurious findings just hold back real behaviour change.
Coca-Cola expands Christmas truck tour for 2023: The Marketing Week Christmas blog 2023
Marketing Week ReportersWelcome to the Marketing Week Christmas blog where you’ll find all the latest festive advertising news in one place.
Nationwide achieves ‘exceptional’ short-term brand uplift score for relaunch ad
Chris SutcliffeNationwide’s ad unveiling its rebrand scores within the top 10 percent of consumer banking ads, according to data from effectiveness firm System1.
Launching Gen Z cult brands to new markets – how to get it right
Tom StoneWhen launching established, cult brands in new markets, the importance of cultural insights and behavioural nuances – especially on social – has never been more important.