Facebook and Google make a bigger play for advertisers with mobile product launches
Leonie RoderickFacebook and Google are further exploring mobile opportunities with the launch of six new features in a bid to attract more advertisers.
Facebook and Google are further exploring mobile opportunities with the launch of six new features in a bid to attract more advertisers.
eBay Advertising’s head of programmatic Jean-Baptiste Goux explains how ad blocking has thrown down a gauntlet to the industry.
While luxury loses out, digital disruptor brands like Netflix and Instagram are steadily climbing the CoolBrands list, which is a survey conducted among 2,500 British consumers and a panel of 36 key influencers.
From the 60th anniversary of TV ads to that Volkswagen scandal and Heineken’s James Bond campaign, catch up on all the most important news in marketing this week.
Fast-growing chains such as Byron account for only a small market share among burger and chicken restaurants, but changing preferences and rising incomes could encourage more consumers to trade up from fast food brands such as McDonald’s.
Nike says its attempts to create a premium experience online are paying off as its ecommerce business sees growth accelerate as the company preps “a pipeline of innovation” ready for big sports events over the coming year including the Olympics in Rio de Janeiro in Brazil next summer.
The emissions scandal engulfing Volkswagen is to such a scale that the brand is unlikely to survive, at least in its current form, according to branding experts and consumer perceptions data.
The Outdoor Media Centre has rebranded as Outsmart as it aims to challenge out-dated views on out of home advertising and make it a “must have for brands”.
Charities have come under fire over the summer for the way they fundraise after concerns about some of the aggressive tactics used and the revelations have had an impact on perceptions of the charity sector, according to new research.
Marketers increasingly recognise that a skills shortage, particularly in more specialist areas, is a big issue but the vast majority are failing to do anything about it, according to new research.
Predicting the death of television advertising has almost become an industry in itself.
Car rental firms beat other travel brands at winning customers and creating satisfaction through social media, suggesting valuable information is more important than an exciting brand category.
Spotify is not interested in competing with traditional radio for ad dollars, instead positioning itself as complementary to the market.
The IPA has trawled through its back catalogue to find the most effective TV-led campaigns of all time. From Barclaycard to BT and Tesco, find out which campaigns made the cut.
Volkswagen has put aside at least €6.5bn to cover the cost of addressing issues arising in the wake of the emissions scandal, including “winning back customer trust”, as its brand reputation takes a hit.