I have been bitten by the rebranding bug: I am markritson
Mark RitsonWhat a week for rebranding eh? I simply can’t remember a seven days like it in the whole history of marketing.
What a week for rebranding eh? I simply can’t remember a seven days like it in the whole history of marketing.
Screen size and the internet of things are now key to consumers’ choice of smartphone.
Marketers should stop allowing finance or procurement to take over responsibility for agency relationships or risk ended up with only satisfactory creative that doesn’t drive business growth, according to industry experts.
Google taking on a new look and Listerine giving blind people the chance to see a smile were among the top stories of the week in the world of marketing.
Direct Line marketing head Wendy Pearson believes the insurance sector is too price focused and that its shift to talk about how it helps fix problems is boosting the brand as it launches the latest ad in its campaign featuring Harvey Keitel.
UK chief of Gett, formerly GetTaxi, Remo Gerber speaks to Marketing Week, ahead of a panel at the Festival of Marketing this November, about how businesses are reacting to the constant shifts in consumer behaviour.
As the debate on combining creativity and programmatic rages on, British marketers are expected to triple their spending on digital display advertising in 2015, with programmatic accounting for more than half of that, according to new research by eMarketer.
As programmatic continues to gain momentum, Thibaut Portal, media lab leader at Pernod Ricard, Dan Michelson, innovation and capability lead at O2 and Andrew Wynd, head of media at Samsung, share their forward-looking strategies
Public Health England is hoping to balance the “serious communication” surrounding the upcoming “Smoking in Vehicles” legislation with a humourous approach to its £3.2m Stoptober campaign, the event’s biggest ever marketing push that will focus on content, social and digital.
Marketers hear no end of reports on the growth of programmatic advertising and opinion columns on why they should adopt it, but how many understand what data they should use to power their buying? We asked brands for their advice.
Pernod Ricard aims to expand on its “consumption moments” strategy and widen its target audience by setting its sights on female whiskey drinkers and seeking new ecommerce partners.
Burberry is launching digital ads that respond to consumer interaction as part of an effort to promote its new online and in-store scarf personalisation service.
UBS has launched its first global campaign since 2009 aimed at emotionally connecting with prospective customers and leaving negative media headlines behind.
Dr. Martens is looking to improve its approach to e-commerce and increase customer retention by using data to personalise its email marketing efforts.
Debenhams’ campaign for the autumn/winter 2015 season will seek to ‘make the new season less intimidating’ through a focus on outfit-building tools, personal shopper recommendations and an e-commerce push.