Instagram to offer ‘more targeted advertising’ as it hits 14m UK users
Alison MillingtonInstagram is enabling more consumer targeting options to allow advertisers on the app to be more relevant to users.
Instagram is enabling more consumer targeting options to allow advertisers on the app to be more relevant to users.
Nearly every company understands ‘the what’ they are going to do and ‘the how’ they are going to do it but forget ‘the why’. Why are they are in business, why do their people get out of bed in the morning and why do their customers talk enthusiastically about the company with their friends and […]
With global online FMCG sales predicted to reach $130bn in the next ten years, companies and brands need to follow the lead of the likes of Mondelez and Unilever in making their e-commerce strategy a priority.
Marc Lengning, head of brand management, Mini Q: What is the thinking behind Mini’s new logo? Mini has undergone a brand refresh including a new logo. The point about the new logo is that it’s super-clear and authentic. It’s not faked 3D [any more]; it’s 2D, so very clean. It is also really important for […]
With the second week of Wimbledon underway, Marketing Week checked out IBM’s Championships bunker to see how the company is using data to help the All England Lawn Tennis Club (AELTC) put “context around content”.
Apple has abandoned its usual emotive narrative style to focus on the iPhone’s technology features in the smartphone’s latest ads which also take a swipe at rival Android.
Google’s secretive ‘Phantom 2’ algorithm update has seen its rankings favour sites with high-quality content that encourages users to engage early in the awareness and consideration stages of their purchase journey.
Brands collaborating with YouTube bloggers were a bit hit in June, with five of the top 10 featuring vloggers in ads from Coca-Cola, Pepsi Max and Levi’s. However it was Pampers that made it to the top of the charts, proving emotional ads featuring new born babies are still the way to a YouTube success.
I challenge even a hard-hearted veteran of Cannes not to be inspired by the incredible work our industry produces. Seeing it always reminds me of how lucky I am to work in such a dynamic field.
Reverse mentoring – where senior mentors learn about new tools and techniques from junior mentees and mentees gain valuable knowledge from top executives – is becoming increasingly popular, but to be successful objectives and a clear framework must be set up-front.
Marketers at both ends of their career share how to get the most from being a mentor and a mentee.
While food suppliers are spending time and money to make their products compliant to the EU Food Information for Consumers (FIC) Regulation introduced last year, food industry experts say there is “little evidence” the rules are being enforced.
AOL’s David Shing talks to Marketing Week about the success of Huffington Post, the difference between “always on” and “always relevant” brands and predicting the future of the marketing industry.
John Lewis made a ‘brave decision’ to start charging for click and collect purchases under £30 but other retailers are unlikely to follow suit in the online battle for customers and revenues.
Privacy concerns and unwanted marketing are the top reasons for consumers giving false information online and with only a small percentage of incorrect responses disproportionately devaluing databases, brands need to up the ante in explaining the benefits of giving accurate data.