While content is important, remember its purpose is to sell
Russell ParsonsI have been lucky enough to take part in a couple of panels recently that focused on the need for brands to tell their story.
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Nike taps Twitter and Instagram as part of drive to connect social and e-commerce
Alison MillingtonAs its e-commerce business and revenues continue to grow, Nike has launched click-to-buy campaigns on Twitter and Instagram as part of its plans to connect social media with online sales.
New Wimbledon sponsors struggle to match older deals
Mindi ChahalFans of the oldest tennis grand slam differ widely from the sponsors’ typical consumers, and while many may be targeting a new customer base, new partnerships may struggle to match the awareness of decades-old deals.
Sport England’s CEO on strategic rigour and gender representation
Mindi ChahalFollowing Sport England winning the Glass Lion for Change at Cannes, Marketing Week caught up with chief executive officer Jennie Price on why traditional media is vital in creating a viral campaign, why winning awards will help them launch a New Year campaign and why diversity is key for the business.
3 things you need to know – Cannes day 4
Marketing Week ReportersWhy the IPA’s next challenge is improving diversity and the latest from the Cannes Lions festival.
Twitter’s brand strategy chief on why its focus is mobile video and brand partnerships
Mindi ChahalCannes 2015: Following a win at the Cannes Lions Awards for its work with Dove’s campaign #SpeakBeautiful, which aims to turn negative tweets about body image into positives, Marketing Week caught up with the brand’s vice president of global brand strategy, Joel Lunenfeld, on partnerships, mobile video and promoting Vine video creators.
MTV rebrands as it aims to become television’s Instagram
Thomas HobbsMTV International is rebranding, changing its slogan from ‘I Want My MTV” to “I Am My MTV” as it introduces a raft of new features allowing social media influencers and fans to create short-form content that regularly appears on its television channels.
BBC News’ sales and marketing director on digital transformation
Mindi ChahalMarketing Week caught up with Chris Davies, Sales and marketing director for BBC Global News, to talk digital transformation, changes in consumer behaviour and the BBC’s new marketing campaign, ‘Be Everywhere’.
Announcing the Masters of Marketing Awards
Ruth MortimerThe Festival of Marketing, the award-winning event backed by Marketing Week and Econsultancy, has launched an innovative new set of awards – the Masters of Marketing. The Masters are about celebrating true mastery in marketing and are based around showcasing the brilliance of the work itself. The awards work is integral to the Festival of […]
UK consumers are playing hard to get for brands on social media
Mindi ChahalBrands targeting consumers via social media need to identify ‘super influencers’ and turn those who share content into brand promoters, as research revealed at Cannes Lions today (24 June) shows that UK users are less likely to interact with a brand than those in emerging markets.
Is product placement out of control?
Mindi ChahalThe tactical advantage is questionable when more than 60 brands can share the screen.
Sport England: ‘It’s incredibly important for brands to have teams that represent reality’
Mindi ChahalCannes 2015: Sport England’s CEO Jennie Price has waded into the diversity debate as the sports council’s campaign ‘This Girl Can’ is shortlisted for a Glass Lions for Change award.
Nestle, Mars and Airbnb to focus on trust, storytelling and collaboration for 2016
Mindi ChahalCannes Lions 2015: Being a consumer-centric brand, using the audience to tell stories, and better serving customers by collaborating with the right partners is on next year’s agenda for marketers at these top brands.
Mondelez: ‘Brands must take responsibility for talent’
Sarah VizardCannes 2015: Brands have relied too heavily on their agencies to hire and train marketers in new formats of marketing, meaning the industry has lost people to more exciting opportunities at startups or ad tech firms, according to Mondelez’s chief media and ecommerce officer at Bonin Bough.
3 things you need to know – Cannes Day 1
Marketing Week ReportersCannes 2015: Featuring Volvo, Mars and Heineken programmatic, here’s the top takeaways from day one at The Cannes Lions Festival of Creativity.