Uncategorized

Declining Easter sales need to be curbed through innovation

Alison Millington

With this weekend’s four-day break almost upon us, retailers and makers of hot cross buns and chocolate eggs are ramping up campaigns and promotional activities to exploit consumers’ extra free time. However, data suggests that sales and interest over the Easter period have softened over the past few years, something that needs to be fixed through creative in-store marketing and product innovation.