Explaining why the brand is buying TV advertising spots based on data and impressions is difficult internally, according to MoreThan’s head of marketing, Hannah Fisher.
McDonald’s is looking to become a ‘content producer’ rather than a traditional advertiser with imlovinit24, a global 24-hour campaign that is seeing the brand create digital content surrounding the launch of events in 24 cities worldwide.
After announcing that she will take the post of CEO at Halfords in May, Jill McDonald, McDonald’s UK CEO and president of the company’s north west division, explained today (24 March) at Ad Week Europe why speaking the same language as the rest of the business and gaining experience are key to making it in the boardroom as a marketer.
Sherry Cramond, brand marketing director, and David Wood, managing director for health and wellbeing, have emerged as the latest senior figures to leave Tesco, with the supermarket giant continuing to shake up its marketing team.
BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy Spirits company brings its global brand with localised versions to the UK, marketing the brand with the launch of a micro-distillery and events space run by local entrepreneurs to support distribution of the premium vodka.
Marketing Week caught up with Lego’s VP of marketing Conny Kalcher at the World Federation of Advertisers’ Global Marketer Week in Marrakech to chat about the iconic toy brand’s next phase.
Old and new media have refreshed their offerings with modern marketing in mind.
Most marketing is annoying to consumers, and the old ways of creating and executing campaigns are no longer fit for purpose. Only by embracing the “democratization of creativity” can brands ensure they remain relevant to their audiences.
Young people should be given the opportunity to understand marketing, says McDonald’s marketing manager for families, Marie Emery
Nike says its womenswear and e-commerce businesses are driving growth for the company globally as it looks to goals it set out last quarter to grow its women’s business to the same size as its menswear category.
The importance of data protection passes no-one by in this technology-driven age, but given the contradictions and confusion surrounding new European data laws, marketers would be forgiven for complaining that they don’t know where they stand.
It’s no secret that the most common marketing attribution models are reaching the end of their shelf-life. They are easy to use and implement, but ‘first click’ and ‘last click’ are seen as over-simplistic in a world where shopper journeys are increasingly complex.
Lego says it wants to be a “small giant” rather than a “giant dinosaur” as it pledges a consumer-focused approach to marketing to continue to drive profits; a strategy that has already driven a remarkable turnaround for the brand over the past 10 years.
Nationwide is calling on vloggers to share financial tips and tricks that engage young people, as they look to address apathy of financial services amongst young people.
Facebook has launched a new product that lets marketers target expats around the world, with Etihad Airways acting as the first brand to trial the new service.