Uncategorized

Nationwide joins debate on Team England access

Marketing Week

One of the Football Association’s (FA) commercial partners has spoken out over a row between the Premier League and the FA, claiming it could affect sponsors’ access to players. This week, the FA released a statement confirming that the England squad had agreed a new four-year commercial deal with Team England, covering the players’ participation […]

Mastercard to renew UEFA sponsorships

Marketing Week

Mastercard is set to renew its sponsorship of the UEFA Champions League and the European Championship for national teams, in a series of multi-million pound deals. Mastercard Europe vice-president of sponsorships Patrick Simeons says that the company is in advanced negotiations with UEFA over extending its Champions League sponsorship until 2006 and sponsoring the 2004 […]

VW group marketers switch roles

Marketing Week

Audi head of marketing Rawdon Glover, who has overseen Audi’s design-led advertising and marketing drive, is leaving the car brand to take up a position at sister company Seat. Glover, who joined the Volkswagen subsidiary in 1999 from National Lottery operator Camelot, where he was a brand manager for scratchcards, is to become head of […]

Argos attempts to shift downmarket ‘stigma’

Marketing Week

Argos is attempting to shift the downmarket ‘stigma’ attached to its brand with a TV advertising campaign featuring film star Richard E Grant. The 40-second ad, which breaks on July 26, is the first work to come out of Euro RSCG Wnek Gosper since Argos appointed the agency earlier this year. The ad features Zak, […]

Argos online arm steps up e-mail usage

Marketing Week

Argos’s multi-channel clothing and home furnishings catalogue, Argos Additions, is increasing its use of e-mail as a way of drawing customers to its website, argosadditions.com. The move follows the initial results of Argos’s trial of ContactMail, an e-mail application from database management solutions provider Experian. Working with Experian, Argos Additions has issued more than 1 […]

Ryanair picks marketing chief following defection

Marketing Week

Ryanair has appointed Sinead Finn to take over the responsibilities of departing sales and marketing director Tim Jeans. Finn, who will have the title of sales and marketing manager at the budget airline, moves from her role as head of sales for Italy. She takes up her duties at Stansted next week, when Jeans takes […]

Argos plans shopping channel

Marketing Week

Argos is planning to launch its own-brand digital satellite television shopping channel, which will also be broadcast in store to its retail customers. It is thought that the channel will, like Thomas Cook’s travel channel, be broadcast as free-to-air. The move will mark the first time a high-street retailer has launched a branded home-shopping channel […]

Skoda UK marketing chief to take up VW Asia Pacific post

Marketing Week

Skoda UK marketing chief Chris Hawken has been appointed as head of marketing for Volkswagen in the Asia Pacific region. Hawken, who leaves VW-owned Skoda at the end of July, will be based in Singapore. He will report to Volkswagen director Norbert Preine. Hawken will oversee Volkswagen’s marketing for the Asia Pacific region, including Australia […]

Go partially vindicated over anti-Ryanair ads

Marketing Week

The battle between low-cost airlines Go and Ryanair intensified this week when the Advertising Standards Authority ruled that Go was justified in belittling Ryanair’s service in an ad campaign. A national press campaign by Go criticised Ryanair’s use of secondary airports, which may be more expensive to travel to and from than the major airports […]

Go partially vindicated over anti-Ryanair ads

Marketing Week

The battle between low-cost airlines Go and Ryanair intensified this week when the Advertising Standards Authority ruled that Go was justified in belittling Ryanair’s service in an ad campaign. A national press campaign by Go criticised Ryanair’s use of secondary airports, which may be more expensive to travel to and from than the major airports […]