Google is to split Google+ and put emphasis on ‘photo’ and ‘stream’ products
Kaltrina BylykbashiGoogle has announced that it is to break apart its Google + services, as it focuses on the most popular aspects of its product.
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British Airways ‘superbrand’ dominates among businesses and consumers alike
Thomas HobbsBritish Airways has knocked Visa from the number one position in the annual top 20 Business Superbrands rankings as it also extends its consumer brand dominance.
ICO: ‘Too many brands are still paying lip service to data protection rules’
Michael BarnettInformation Commissioner Christopher Graham has warned marketers that many companies are not doing enough to meet requirements of data and privacy laws.
5 things you need to know this week
Thomas HobbsCatch up on the biggest news in the marketing industry over the last seven days.
‘Charge-to-mobile’ is the new challenger to cash
Lucy TesserasCharging purchases to a mobile phone bill is the latest alternative to cash in the payments industry. Convenience is the main draw of the service and it is most popular for low-value items, but consumers currently lack confidence in its security.
Marketers set to ramp up budgets for 2015
Kaltrina BylykbashiMarketers say that their companies are planning on significantly increasing marketing budgets for the year, according to a new report.
Government makes it easier to fine nuisance telemarketers
Jonathan BaconThe Government has made it easier for rogue telemarketers to be hit with fines of up to £500,000.
What’s next for programmatic advertising?
Nicola SmithBrands’ spending on programmatic display ads online exploded in 2014, but this year marks a concerted move to adopt it in other marketplaces including video, mobile and even TV advertising. So how far can programmatic go?
Marketing manager is the best job in the UK, according to new study
Thomas HobbsGood news marketers… you’re in the right industry as marketing manager has been crowned the best job in the UK, according to a new list compiled by jobs website Glassdoor.
Who are the real brand guardians?
Jonathan BaconDoes high staff turnover among marketers mean it’s now agencies upholding brand values?
YouTube launches a children’s app that hosts ads
Kaltrina BylykbashiYouTube’s launch of a new app aimed at children holds opportunities for brands to host ads on the platform.
Why aren’t more marketers using personalisation?
Steve HemsleyA large number of marketers have no strategy for personalising their communications even though it delivers clear returns, and those that do are mostly just using email, but there are a multiplicity of ways to extend its effectiveness.
Brands ‘buying blind’ on gaming ad networks, says publisher
Jonathan BaconAd networks are failing to provide brands with appropriate advertising space within mobile games, according to games publisher Gameloft.
5 things you need to know this week
Kaltrina BylykbashiCatch up on the biggest news in the marketing industry over the last seven days.
Follow the new three Rs for digital media disruption
Ed PilkingtonBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy Albert Einstein once said: “The definition of insanity is repeating the same behaviours and expecting a different outcome.”