Theo Paphitis: Retail marketers should experiment
Marketing WeekRetail guru Theo Paphitis talks candidly about his approach to marketing, new retail models and the future of the high street.
Retail guru Theo Paphitis talks candidly about his approach to marketing, new retail models and the future of the high street.
The Dragons’ Den veteran reveals what he wants from today’s marketers.
Samsung’s head of strategic marketing for mobile, Kim Seok-pil, will be stepping down from his role after just over a month.
Britvic’s CEO, Simon Litherland has been appointed as the new president of ISBA, the self-proclaimed voice of British advertisers.
After fierce competition, it seems that Budweiser has won the Super Bowl ad battle with the top trending big game spot on YouTube and the most shared ad across social media networks, proving that puppy marketing continues to be a success story for the brand.
http://bcove.me/9ja3stzo Wylie, a keynote speaker at ‘Get with the Programmatic’ and a part of ’New Forms of Programmatic Buying’ panel, leads marketing for AppNexus across the rapidly growing EMEA and APAC regions. He is driving the transformative impact of real-time advertising for publishers, agencies and brands. Prior to AppNexus, Graham held a number of senior […]
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
The man behind many of McDonald’s recent strategic marketing changes, Steve Easterbrook, will take the spot of CEO in March as Don Thompson, who has taken the heat for many of the restaurant’s financial failures, steps down.
What would your reaction be if I was to tell you that more than three quarters of your colleagues were going to up and leave your brand within three years?
Argos is set to open new digital stores within existing Sainsbury’s supermarkets as it steps up its convenience push and looks to reach new customers.
McDonald’s has appointed chief brand officer Steve Easterbook as CEO in a move to regain sales after the announcement that current CEO and president Don Thompson is retiring from the company.
Diageo is seeing growth in the UK largely driven by its luxury brands division, Reserve, as it looks to push its premium products and grow revenue from the category by reaching new consumers.
EasyJet’s head of marketing Ian Cairns says its marketing strategy for the year ahead will be focused on attracting customers away from premium airlines such as British Airways rather than becoming overly-focused on ‘copycat rivals’ such as Ryanair.
Marketing Week’s Salary Survey reveals high levels of unrest, negativity on job satisfaction and gender pay gaps.
Deep down I think every marketer wonders what the vaunted role of CMO actually means. I mean, what do CMOs actually do?