Instagram announced that 300 million users are now a part of the platform, surpassing Twitter’s 284 million active users, however this could be reduced as they begin to delete spam accounts.
Abercrombie & Fitch’s controversial CEO Michael Jeffries stood down this week, but it will require a wholesale overhaul of the brand and its marketing to turn its performance around.
EE is to scrap its long-running 2-for-1 cinema offer because of a decline in take-up of the promotion.
Faced with an abundance of media data, some brands are shifting focus from third-party to real-time first-party data while others are opting to amalgamate sources into a single view. Whatever option they choose, the data has to be reliable.
While for some brands 2014 was a year to forget, others showed what some marketing insight can do for sales and brand equity. From HMV and Beats to internet TV we take a look at some of the people that have had an annus mirabilis.
This is probably my favourite time of the year.
McDonald’s is looking to the menu innovations in its relatively successful UK market to help revive flagging sales globally.
Programmatic advertising will become more transparent, data rich and branch out to more media channels over the next 12 months, according to sector experts.
This column’s theme is ‘the year in data’: I’ve chosen three pieces of data that sum up where marketing, as an industry, is at the end of 2014. They cover the core themes that have made headlines this year: programmatic, ad spending and social media.
The cinema industry has seen a decline in audiences and revenues but its fortunes could be turned around with dynamic pricing, better-targeted deals and technology innovations, according to a new study by Mintel.
Boden’s founder tells us at The Marketing Society’s conference how digital transformation took the ‘yummy mummy’ brand global.
Red Bull has appointed a new UK marketing director after confirming that Huib van Bockel has left the company to start his own consulting agency.
Christian Woolfenden, global marketing director for Paddy Power since 2011, has been promoted to become the bookmaker’s UK and Ireland managing director of retail. He will have oversight of day-to-day operation management of Paddy Power’s on and offline channels and strategic direction.
The insurance group’s marketing director explains how it went back to square one to fix its service and help customers see the value of insurance beyond price.
ALS #IceBucketChallenge The ALS #IceBucketChallenge has to be this year’s most widely-talked about and shared campaign with hundreds of celebrities including Leonardo di Caprio and Benedict Cumberbatch taking part in the UK and US. The challenge, which raised money for motor neurone disease, involved people throwing a bucket of icy water over their head before nominating […]