Uncategorized

The Secret Marketer: Amazon’s foray into a physical store could undermine what made it a success

David Coveney

The death of the high street has been predicted for many years – from the arrival of the first out-of-town retail parks to the current digital revolution. Whether it’s First Direct or Direct Line, eBay or Asos, or aggregators such as MoneySupermarket.com, uSwitch.com and Just-Eat.co.uk – these brands’ success is evidence that consumers are comfortable transacting without seeing the goods they are buying.

Ritson featured image

Mark Ritson: Google needs to search for new brand values

Mark Ritson

BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy Google is looking to reposition itself. That was the key takeaway from an interview the company’s co-founder and chief executive Larry Page gave to the Financial Times last week.