Christian Woolfenden, global marketing director for Paddy Power since 2011, has been promoted to become the bookmaker’s UK and Ireland managing director of retail. He will have oversight of day-to-day operation management of Paddy Power’s on and offline channels and strategic direction.
The insurance group’s marketing director explains how it went back to square one to fix its service and help customers see the value of insurance beyond price.
ALS #IceBucketChallenge The ALS #IceBucketChallenge has to be this year’s most widely-talked about and shared campaign with hundreds of celebrities including Leonardo di Caprio and Benedict Cumberbatch taking part in the UK and US. The challenge, which raised money for motor neurone disease, involved people throwing a bucket of icy water over their head before nominating […]
Despite attracting more than 700 complaints, Sainsbury’s World War One themed video topped the list of most watched ads on YouTube in November, beating John Lewis’s Monty the Penguin into second place despite the social media hype surrounding the latter.
Pernod Ricard is tapping into its history with Andy Warhol through a digitally focused travel retail campaign in an attempt to drive volume of its special edition bottle.
Marketing Week and Econsultancy’s first ‘Get with the Programmatic’ brought together brands, agencies and technology companies to discuss trends, share best practice and growth opportunities.
With consumers used to seeing attractive deals aimed at new customers, research highlights that encouraging loyalty and retention is a difficult task, but one brands should prioritise ahead of customer acquisition.
Disney UK and YO! Sushi have partnered in a deal that will attempt to further Disney’s social responsibility efforts and YO! Sushi’s growth plans ahead of a mooted sale for the sushi chain.
It’s that season again. Not just the festive season, but the trends season.
With programmatic advertising now a media staple, PubMatic’s John Stoneman discusses how the digital advertising industry can utilise it to realise the true potential of publishers’ digital assets.
Big data presents unlimited opportunities to marketers but they must know how to use it. By interpreting and actioning insights correctly, marketers and their brands will see consumers coming back time and time again, says Pierre Naggar at Turn.
While 88% of UK media buyers are using programmatic, almost a third of UK marketers do not understand it. However, Graham Wylie at AppNexus says marketers are increasingly aware of the opportunities and risks of automated advertising and gives his five predictions for 2015.
Marketers are beginning to see the opportunities of programmatic and how to apply them in real-world marketing but care needs to be taken. Xaxis’ Caspar Schlickum sets out the the key nuances that marketers need to be aware of.
Olly Smith, EMEA managing director at programmatic platform for social video advertising Unruly, sets out his top 10 tips on using programmatic tools and data to access the open web effectively.
Tesco’s latest management shake-up, which sees multichannel director Robin Terrell take over as marketing boss and former CMO Matt Atkinson leave, is of course prompted by the accounting scandal. However, is it also about chief executive Dave Lewis trying to draw a line under the company’s recent problems and simplify the UK management structure so it can react more quickly to changes in the grocery market.