Marketing Academy open for nominations for 2015 scholarship programme
Russell ParsonsThe Marketing Academy is inviting nominations for its year-long 2015 Scholarship programme from today (12 November).
Uncategorized
Senior marketers selected for fellowship to reach C-suite
Russell ParsonsEighteen senior executives including Sainsbury’s top marketer Sarah Warby, John Lewis’ Craig Inglis and Santander’s Keith Moor have been selected to take part in The Marketing Academy’s second Fellowship Programme, designed to equip top marketers with the skills to make the transition into CEO roles.
Payday loaners sweat on direct marketing ban proposal
Seb JosephThe financial regulator has stopped short of banning payday loan brands direct marketing to existing customers as part of a new set of measures to restrict the sector but refused to rule out the measure ahead of a wider review.
Customer centric marketing is fueling agency and consultancy collision
Seb JosephPublicis’ admission that growing competition from consultancies in the marketing space fuelled its $3.7bn capture of Sapient reflects marketers’ growing need for technical expertise amid mounting pressure to shift from creative-led campaigns to ROI driven ones
Five marketing takeaways from the Web Summit 2014
Jonathan Bacon1. The future is now… sort of This year’s Web Summit in Dublin was a mind-boggling conflation of all the latest technology that looks set to change the world. Everything from wearables, virtual reality, 3D printing, driverless cars and drones was on display, leading some marketers to feel like kids in a sweet shop, overwhelmed […]
The Economist recreates famous Kissinger ad with Google’s Eric Schmidt
Sarah VizardThe Economist is recreating its famous Henry Kissinger ad from 1996 for a modern audience using Google executive chairman Eric Schmidt as it looks to build awareness of the brand and get more people along the path to purchasing a subscription.
Mondelez: We’re starting to see benefits of cost-focused culture in marketing
Seb JosephMondelez International says the recently introduced cost-focused demands on marketers is already yielding benefits as lower advertising costs and overheads offset lower revenues in its latest quarter.
The Secret Marketer: Amazon’s foray into a physical store could undermine what made it a success
David CoveneyThe death of the high street has been predicted for many years – from the arrival of the first out-of-town retail parks to the current digital revolution. Whether it’s First Direct or Direct Line, eBay or Asos, or aggregators such as MoneySupermarket.com, uSwitch.com and Just-Eat.co.uk – these brands’ success is evidence that consumers are comfortable transacting without seeing the goods they are buying.
Cheapflights names Virgin Holiday’s Shelton as first global marketing chief
Seb JosephCheapflights has named Virgin Holidays marketing head Andrew Shelton its first global marketing director as the travel price comparison site looks to turbocharge its international growth plans following an £80m cash boost.
Twitter calls on marketers to tap users’ emotions for commerce tool
Jonathan BaconWeb Summit 2014: Brands that want to sell to Twitter users via its new ecommerce function must ensure they create high impact tweets that provoke emotional engagement, the social network’s head of global revenue has said.
Atom poaches second First Direct marketer with CMO hire
Seb JosephDigital-only bank Atom has secured its second First Direct marketer with the appointment of Lisa Wood as its chief marketing officer, a move it hopes will help adapt the financial firm’s customer-centric strategy to grow its own business.
M&S profits rise as marketing push helps womenswear sales
Sarah VizardM&S saw profits rise for the first time in four years as a marketing push aimed at communicating the more premium nature of its food and womenswear ranges caused people to look again at the brand and influenced how much they would pay.
Mark Ritson: Google needs to search for new brand values
Mark RitsonBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy Google is looking to reposition itself. That was the key takeaway from an interview the company’s co-founder and chief executive Larry Page gave to the Financial Times last week.
Connected devices ‘will transform every skilled job’, says former Apple boss
Jonathan BaconWeb Summit 2014: The exponential growth of connected technology known as ‘the internet of things’ will lead to the reinvention of almost every industry, former Apple chief executive John Sculley has said.
‘Ads that appeal to different ethnic groups aren’t just altruistic, they make commercial sense’
Seb JosephMarketers’ attempts to cross cultural lines in their advertising are hampered by fears they will alienate a large part of their audiences despite people from ethnic minorities being more likely to purchase from brands that resonate with them, according to a report.