This year’s Youth 100 listing by research firm Voxburner indicates that it is brands which offer value, choice and a regular stream of new products that are most desirable to young people.
The Government is pushing forward with plans to make it quicker and easier to punish nuisance marketing calls that could see direct marketers slapped with fines of up to £500,000.
High street fashion retailer Oasis is turning fans into social media marketers, promising to reward those who generate the most online referrals as part of a wider social commerce push.
Visa plans to partner with retailers to personalise cashback offers using its cardholders’ shopping data in a bid to generate revenue from the platform’s promise of clearer insight into the most effective areas to spend marketing budgets.
Coca-Cola’s plan to instil a more cost-focused culture among its marketers is in line with moves in FMCG companies such as AB inBev, Mondelez and Heinz to adopt zero-based budgeting methods capable of making marketing cost-reductions sustainable rather than one time slash-and-burn exercises.
http://bcove.me/vuc2az5g On the 17th of October, Marketing Week’s friends and family gathered to celebrate the redesign of the website and magazine at the hip new Ham Yard Hotel in Soho. A fun night was had by all, while the trip down memory lane certainly put in to perspective just how far we’ve come in the past 36 years. […]
Procter & Gamble is spinning off its Duracell business into a standalone company, making the battery brand the first major casualty of the FMCG giant’s decision to cull up to half its brands.
Tesco’s new boss Dave Lewis has not been afraid to talk about the damage to the Tesco brand caused by a recent slump in performance and the admission of its accounting black hole. The former Unilever marketer has been employing a range of marketing tactics, including looking at brand archaeology and scale versus empathy, to plot the brand’s revival.
New research shows that the growth of social media as a customer service channel has led to a new type of consumer with the power to cause reputational havoc to brands.
Google has launched what it claims is the “most comprehensive free tool” yet for advertisers looking to understand the link between online and offline shopper habits.
Live shows, demonstration programmes and festival appearances are not simply add-on events for businesses, they are becoming the centrepiece of their strategy, helping brands to bring campaigns to life.
The growing confidence among brands to invest in growth has been underlined after a major marketing recruiter revealed the number of marketing vacancies increased by more than a fifth in the third quarter.
Asos is dialling up personalisation on its site. If it is successful it will become one of the first mass market fashion retailers to fully customise the online shopping experience and attract the envious eyes of rivals.
More than half of senior marketers are struggling to make a business case for marketing technologies due to their inability to demonstrate the impact of tools such as website analytics and CRM on return on investment, according to a report.
Tesco should be a warning to all businesses: in the process of growing, don’t forget what made you great.