Selfridges revamps website to reflect in-store experience
Sarah VizardSelfridges has invested £40m in revamping its website as it looks to bring the website in line with the experience people have of the brand in-store.
Selfridges has invested £40m in revamping its website as it looks to bring the website in line with the experience people have of the brand in-store.
Marketers need to ensure they bring to clarity to communications around data marketing with consumers increasingly willing to lower the value of their personal information for brands they trust, according to a report.
The signs are there that it is becoming easier for marketers to demonstrate the business case for brand building on mobile, a shift brought into sharp focus this week by the announcements of Facebook and Google.
View the full-size infographic. Prestige beauty brands always see a surge in in-store sales in the run up to christmas but innovation and clever use of social media can do the same for their online efforts.
We know Whiskas and Pedigree as two of biggest petcare brands in the world, but you might not know the names Dreamies and Misfits. If Mars Petcare’s new UK marketing director Tom Lindley has his way, then that will soon change as the business looks to reach more consumers through more of its bands.
The scale of SABMiller’s marketing challenge to broaden beer’s appeal has been laid bare as people purchased less in its markets hit first half sales. But higher prices for premium brands such as Peroni blunted the impacted of the slow volume growth.
AB InBev is to consolidate all media buying across Europe, a move it says will kick start a “major shift” in how it drives efficiencies from its media buying strategy.
Iglo is scrapping the usual blue-clothed look for its Captain Birds Eye character in favour of a greener effort that will appear on all its brands for the first time to encourage shoppers to curb food waste.
Ebay boss John Donahoe says the decision to split eBay and PayPal into two separate companies will create two businesses with ‘strong, globally recognised’ brands that will be able to more easily adapt to changes in the ecommerce and payment industries.
Google is hoping to make mobile advertising more appealing to brands with the launch of four new display ad formats created specifically for mobile devices, as it admits some brands are struggling to engage with consumers via mobile.
Data is the oil that fuels the marketing engine; a statement that was probably uttered by one learned soul once but has become am accepted truism in the modern marketing world.
This week Apple CEO Tim Cook aimed two thinly-veiled slap downs at internet services companies, such as Google and Facebook, which make revenue from collecting user data in order to serve them targeted ads. His attacks were strongly-worded and highly-visible – and those in the firing line shouldn’t be letting him get away with it.
Kimberly-Clark’s Kleenex brand is shifting from testing to learning research, which is steering its product development. The brand’s marketing director, Sophie Woodford, describes this as a move away from ‘cupcake research’.
Ryanair’s recent attempts to improve its customer service have so far failed to translate into shift in perceptions of the brand, with the airline coming in the bottom three in a list of 100 brands rated for customer service by consumer group Which?.
In a perfect world over the past 5 to 10 years for everyone that makes a living from physical mail, ad spend on mail and door drops would have continued to grow, while online investment would have fallen.