Twitter tests ‘Buy’ button to let users shop direct from tweets
Lara O'ReillyTwitter has confirmed it is testing a “Buy now” button, allowing users to make purchases directly from organic tweets.
Twitter has confirmed it is testing a “Buy now” button, allowing users to make purchases directly from organic tweets.
Pernod Ricard is to spend an additional €50m (£39m) on “strategic” marketing projects over the next two years in a bid to strengthen key disciplines and markets following a corporate-wide restructure.
Google has rebranded its Enterprise services to “Google for Work” as it looks to make the services and productivity tools it offers business customers more “meaningful” and accessible to companies of all sizes.
The allure and selling power of celebrities is allegedly dying, particularly in the charity sector, according to a recent report from Manchester and Sussex universities. A whopping 75 per cent of people claim that high-profile stars do little to grab their attention for non-profit causes.
View the full size infographic here. The overuse of the term ’authenticity’ in brand communications is damaging its true meaning, new research seen by Marketing Week suggests.
Mars has promoted Thomas Delabriere, one of its most senior marketers in the UK, to oversee strategy in some of its fastest growing developing markets.
Mars is uniting with HIV charity (RED) to spearhead an awareness drive to help prevent the transmission of the disease from mothers to their babies.
KFC is aligning TV, print, outdoor, PR and digital together for the first time to mark the arrival of its pulled chicken range, a tactic it hopes lifts the premium credentials of the brand.
Direct mail has been described as many things and usually the monikers are less than complimentary. An affront to democracy, however, is not a label generally bandied around by DM’s detractors.
After ten years of aggressive acquisitions, Pernod Ricard’s bloated size weighed on revenue growth in 2013. Armed with a three-pronged approach aimed at “simplifying, prioritising and mutualising” operations, the business is reconnecting its brand and market marketing teams to win customers “in the last three feet” of the sale.
Pernod Ricard’s CMO Martin Riley is set to retire at the end of the year, with the drinks maker replacing him with South Africa managing director Conor McQuaid.
Marketers from brands including Mars, British Airways, RSA and Paddy Power have been honoured for promoting ’bolder’ marketing leadership. Twelve marketers have been offered 2014 fellowships of the Marketing Society, along with two honorary fellowships for non-marketers, who are recognised for their great brand leadership.
Ryanair is prepping a new marketing campaign to promote the launch of its new ‘business class’ that offers flexible tickets, extra baggage and ‘premium’ seating.
Amazon is looking to expand its video ad business and take on YouTube with the purchase of video streaming site Twitch for $970m (£585m).
Ann Summers is giving its ecommerce offering a makeover that will see it create much more personal and convenient interactions between consumers and the brand.