A segmentation of technology shoppers
Jonathan BaconClick here for a bigger version of the infographic above
Click here for a bigger version of the infographic above
A new study reveals the UK’s happiest brands and how they instil an emotional connection with consumers.
“I love pressure, to manage such a big club as Manchester United is very good.” Bold words but not, alas, quite correct. They were spoken by Manuel Pellegrini, manager of Manchester City, after his team won the Carling Cup at the weekend.
RBS head of channel marketing and Data Strategy Awards judge Philip Sheehy discusses the importance of bringing in external data sources to complement a company’s own customer research.
Heineken has taken the unusual step of casting 20 different non-actors to play the same role in its latest global TV ad in an attempt to prove that every man is capable of something legendary.
Gumtree has hired Hannah Wilson as its most senior marketer as the site plans to boost marketing spend to grow the brand’s reach and help it achieve its target of becoming a top 10 UK site in the next three years.
Ryanair is planning to triple its ad budget to €36m (£30m) this year and will shift strategy to focus on more brand-led campaigns as it aims to communicate its recent customers service changes to consumers.
Google has agreed to give rivals’ links the same prominence in search results as it does to its own services, a concession that means the European Commission’s three year antitrust probe into the company’s dominance of the search market has finally been settled.
Adidas, Nike and Pizza Express have launched tactical campaigns to exploit the disruption the tube strikes have caused millions of London commuters.
Weve, the mobile advertising and payments joint venture between the UK’s three largest operators has formed a partnership with MasterCard to bring contactless payments to mobile phones via banking brands’ existing apps – a move they hope will ‘get cash out the system’ and enrich the mobile experience.
England Rugby sponsor O2 is promising to take experience of the sport to a whole new level by immersing fans fully within the team England using a virtual reality headset.
Ikea is launching a new marketing strategy, “The Wonderful Everyday”, as it looks to explain to consumers what the brand stands for and tout its sustainability credentials.
”Gay mountain, gay mountain. Be proud on gay mountain” a rotund Russian man in red underpants sings to an audience of gay men and women.
There are a seemingly never ending supply of studies that tell us the British public is more phlegmatic than at any point in history about politics, politicians and the party political back and forth in parliament and the media.
Winners at Marketing Week’s Data Strategy Awards, including Grand Prix title holder Channel 4 and Data Professional of the Year Zoe Eastwood, explain what taking a trophy means to them and their teams.