With email, less should be more
Russell ParsonsEmail has replaced direct mail in many ways – as arguably the most cost effective direct marketing channel but also the most likely to shout loudest about its worth.
Email has replaced direct mail in many ways – as arguably the most cost effective direct marketing channel but also the most likely to shout loudest about its worth.
Evian has partnered with Sony Pictures to show its signature dancing babies are capable of doing whatever a spider can as part of a wider marketing strategy for the upcoming Amazing Spider Man 2 movie.
Asos’ marketing investment helped first half-half sales jump 34 per cent to £472m as increased customer numbers and size of average shopper baskets boosted performance but investment in infrastructure has hit profit.
The Government’s measures to reduce nuisance calls require a real appetite to hunt down offenders. Without it, they will fail.
HTC is hoping the launch of its new flagship smartphone, the HTC One (M8), and corresponding marketing campaign that has shifted its communications to focus on the device’s design credentials rather than functionality will help it become a “thought leader” and boost its market share in the UK region to a “double digit” figure.
One of the worst feelings for the leader of a business team – much like the manager of a sporting team, I’m sure – is when one of your stars announces they are resigning to go to a competitor.
IBM recently announced a $100m investment in its Interactive Experience arm. Essentially, this is IBM’s global digital agency. It’s not IBM’s traditional territory but in Econsultancy’s upcoming Top 100 UK Digital Agencies, you will see names such as IBM, Deloitte Digital and Accenture Interactive ranking highly.
View an enlarged infographic here. UK consumers are unimpressed by brands’ customer service in digital channels leading 53 per cent to switch brands in at least one industry.
World Federation of Advertisers (WFA) president and Pernod Ricard CMO Martin Riley has challenged marketers to redefine “brand conversations” with fans and gain a social conscience or risk being toppled by a “Wikileaks” moment of their own making.
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Field and experiential marketing can be costly but if a brand gets it right, it can reap the rewards.
Last weekend I met up with an old friend who runs his own business – a manufacturing business in the FMCG sector.
Is an email a ‘below-the-line’ (BTL) activity, or is it part of an ‘above-the-line’ (ATL) mass media activity?
The moment the countdown began on the sale of the Royal Mail, the parts of the business that could sustain and grow revenue assumed even greater importance.
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