One of the worst feelings for the leader of a business team – much like the manager of a sporting team, I’m sure – is when one of your stars announces they are resigning to go to a competitor.
IBM recently announced a $100m investment in its Interactive Experience arm. Essentially, this is IBM’s global digital agency. It’s not IBM’s traditional territory but in Econsultancy’s upcoming Top 100 UK Digital Agencies, you will see names such as IBM, Deloitte Digital and Accenture Interactive ranking highly.
View an enlarged infographic here. UK consumers are unimpressed by brands’ customer service in digital channels leading 53 per cent to switch brands in at least one industry.
World Federation of Advertisers (WFA) president and Pernod Ricard CMO Martin Riley has challenged marketers to redefine “brand conversations” with fans and gain a social conscience or risk being toppled by a “Wikileaks” moment of their own making.
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Field and experiential marketing can be costly but if a brand gets it right, it can reap the rewards.
Last weekend I met up with an old friend who runs his own business – a manufacturing business in the FMCG sector.
Is an email a ‘below-the-line’ (BTL) activity, or is it part of an ‘above-the-line’ (ATL) mass media activity?
The moment the countdown began on the sale of the Royal Mail, the parts of the business that could sustain and grow revenue assumed even greater importance.
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Consumers are turning to digital devices in all aspects of their lives and education is the latest area to turn to technology to reach them, an industry forecast to be worth $60bn by 2018.
‘The internet of things’ received a fresh boost from David Cameron this week. Arriving at the CeBIT technology trade fair in Germany, the prime minister announced plans to more than double the research funding for projects that look at how the internet can improve everyday devices. “We are on the brink of a new industrial revolution,” said Cameron as he pledged an extra £45m.
Ad Week Europe 2014: creating short form, snackable video content is “no absolute golden ticket” to success but the right content can engage consumers in the right mind set.
Advertising Week Europe 2014: Brand marketers are yet to be convinced of the engagement opportunities in mobile marketing and are still using the channel for direct response and performance marketing despite the growing mobile audience.
Direct marketing budgets are under siege. There are plenty of new, shiny tech marketing solutions that appear to be after most, if not all, of DM’s clothes. One such is Sky’s Adsmart offering.